WIPO logo
Mobile | Deutsch | Español | Français | 日本語 | 한국어 | Português | Русский | 中文 | العربية |
PATENTSCOPE

Search International and National Patent Collections
World Intellectual Property Organization
Search
 
Browse
 
Translate
 
Options
 
News
 
Login
 
Help
 
Machine translation
1. (WO2011013058) ADM ENABLED OITF, SUPPORTING IPTV INFRASTRUCTURE AND ASSOCIATED METHODS
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2011/013058    International Application No.:    PCT/IB2010/053389
Publication Date: 03.02.2011 International Filing Date: 26.07.2010
Chapter 2 Demand Filed:    30.05.2011    
IPC:
G06Q 30/00 (2006.01), H04N 7/173 (2011.01)
Applicants: TELEFONAKTIEBOLAGET LM ERICSSON (PUBL) [SE/SE]; S-164 83 Stockholm (SE) (For All Designated States Except US).
FOTI, George [CA/CA]; (CA) (For US Only)
Inventors: FOTI, George; (CA)
Agent: NICOLAESCU, Alex; 8400 Decarie Boulevard Town Mount Royal, Québec H4P 2N2 (CA)
Priority Data:
61/229,328 29.07.2009 US
12/609,597 30.10.2009 US
Title (EN) ADM ENABLED OITF, SUPPORTING IPTV INFRASTRUCTURE AND ASSOCIATED METHODS
(FR) OITF À CAPACITÉ ADM, INFRASTRUCTURE IPTV DE PRISE EN CHARGE ET PROCÉDÉS ASSOCIÉS
Abstract: front page image
(EN)A system and method for the automated discovery of advertisement decision services and advertisement management services employs an advertisement application server which receives the address of an advertisement management service from an IPTV Controller during the registration phase. The advertisement application server then begins the configuration process by informing the advertisement decision server of the availability of a new advertisement management service. Additionally, an OITF having an embedded ADM makes use of markers in a received content stream to identify the location at which an advertisement is to be inserted, requests and receives advertisements from an ADS, and renders a video stream based on the received content and the received advertisement.
(FR)L'invention concerne un système et un procédé de découverte automatisée de services de décision publicitaire et de services de gestion publicitaire, employant un serveur d'applications publicitaires qui reçoit l'adresse d'un service de gestion publicitaire en provenance d'un contrôleur IPTV au cours de la phase d'enregistrement. Le serveur d'applications publicitaires entame alors le processus de configuration en informant le serveur de décision publicitaire de la disponibilité d'un nouveau service de gestion publicitaire. De plus, un OITF doté d'un ADM intégré fait usage de repères dans un flux de contenu reçu pour identifier l'emplacement où une publicité doit être insérée, demande et reçoit des publicités émanant d'un ADS et restitue un flux vidéo basé sur le contenu reçu et la publicité reçue.
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PE, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LR, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG).
Publication Language: English (EN)
Filing Language: English (EN)