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1. WO2011008282 - EVALUATION OF WEBSITE VISITOR BASED ON VALUE GRADE

Publication Number WO/2011/008282
Publication Date 20.01.2011
International Application No. PCT/US2010/001987
International Filing Date 14.07.2010
IPC
G06Q 30/00 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0269
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0269based on user profile or attribute
Applicants
  • ALIBABA GROUP HOLDING LIMITED (AllExceptUS)
Inventors
  • LV, Kaili
  • ZHANG, Zheng
  • HUA, Bingyang
  • SU, Jie
  • LIU, Zengguang
  • MENG, Chaofeng
  • YUAN, Huaibin
  • CHEN, Weicong
Agents
  • FU, Diana, Y.
Priority Data
12/804,13413.07.2010US
200910159499.X14.07.2009CN
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) EVALUATION OF WEBSITE VISITOR BASED ON VALUE GRADE
(FR) EVALUATION DES VISITEURS D'UN SITE WEB D'APRÈS UN NIVEAU DE VALEURS
Abstract
(EN)
Evaluating website visitors includes: obtaining historical sample information of a plurality of past website visitors; based on the historical sample information, determining a plurality of value grades (cj) of the past website visitors and a respective plurality of rates of occurrence (P(cj)) for the plurality of value grades, wherein j=1,..., N, and N is an integer; determining a visitor characteristic probability (P(X)) and a plurality of conditional visitor characteristic probabilities given the plurality of value grades (P(X|cj)) associated with a current website visitor; and determining a plurality of conditional value grade probabilities given a visitor characteristic of the current website visitor ((P(cj|X)) and selecting among the plurality of conditional value grade probabilities a likely value grade associated with the current website visitor, wherein j=1,..., N.
(FR)
L'évaluation des visiteurs d'un site Web consiste à : obtenir des données d'échantillons historiques d'une pluralité de visiteurs précédents d'un site Web; d'après les données d'échantillons historiques, déterminer une pluralité de niveaux de valeurs (cj) des visiteurs précédents d'un site Web et une pluralité respective de taux d'occurrence (P(cj)) pour la pluralité de niveaux de valeurs, j=1,..., N, et N étant un entier; déterminer une probabilité de caractéristiques de visiteurs (P(X)) et une pluralité de probabilités de caractéristiques de visiteurs conditionnelles étant donné la pluralité de niveaux de valeurs (P(X|cj)) associées au visiteur actuel d'un site Web; et déterminer une pluralité de probabilités de niveaux de valeurs conditionnelles étant donné une caractéristique du visiteur du site Web actuel ((P(cj|X)) et sélectionner, parmi la pluralité de probabilités de niveaux de valeurs conditionnelles, un niveau de valeurs probable associé au visiteur du site Web actuel, j=1,..., N.
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Latest bibliographic data on file with the International Bureau