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1. (WO2010120978) TARGETED IMAGE ADS
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2010/120978 International Application No.: PCT/US2010/031161
Publication Date: 21.10.2010 International Filing Date: 15.04.2010
IPC:
G06Q 30/00 (2006.01) ,G06F 17/30 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
Applicants: WU, Alex Chih[US/US]; US (UsOnly)
GOOGLE INC.[US/US]; 1600 Amphitheatre Parkway Mountain View, California 94043, US (AllExceptUS)
Inventors: WU, Alex Chih; US
Agent: KIRKLAND, Mark D.; Fish & Richardson P.C. P.O. Box 1022 Minneapolis, Minnesota 55440-1022, US
Priority Data:
12/424,29415.04.2009US
Title (EN) TARGETED IMAGE ADS
(FR) PUBLICITÉS D'IMAGES CIBLÉES
Abstract:
(EN) Product information specifying products or services is received, each of the products or services being associated with an advertisement. Display criteria indicating display properties associated with the product information for displaying the product information, and one or more keywords are also received. The advertisement is identified in response to the one or more keywords. Advertisement display data for displaying the advertisement on the webpage is generated. Presentation data for displaying the product information according to the display properties separate from and proximate to the webpage is generated. The advertisement display data and the presentation data are provided to a client device.
(FR) Des informations sur des produits donnant des spécifications sur des produits ou des services sont reçues, chacun des produits ou services étant associé à une publicité. Des critères d'affichage indiquant des propriétés d'affichage associées aux informations sur le produit servant à afficher des informations sur le produit et un ou plusieurs mots-clés sont également reçus. La publicité est identifiée en réponse au(x) mot(s)-clé(s). Des données d'affichage de la publicité servant à afficher la publicité sur la page Web sont générées. Des données de présentation servant à afficher les informations sur le produit en fonction des propriétés d'affichage séparées de la page Web, et proches de celle-ci, sont générées. Les données d'affichage de la publicité et les données de présentation sont fournies à un dispositif client.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PE, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (EPO) (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)