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1. (WO2010120699) ENHANCED ADVERTISEMENT TARGETING
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2010/120699 International Application No.: PCT/US2010/030778
Publication Date: 21.10.2010 International Filing Date: 12.04.2010
IPC:
G06Q 30/00 (2006.01) ,G06F 17/30 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
Applicants:
BANKO, Michele, L. [US/US]; US (UsOnly)
KOPERSKI, Krzysztof [US/US]; US (UsOnly)
LIANG, Jishen [US/US]; US (UsOnly)
GADRE, Aniruddha [US/US]; US (UsOnly)
BARROWS, Christopher, J. [US/US]; US (UsOnly)
EVRI INC. [US/US]; 206 1st Avenue South Suite 310 Seattle, WA 98104, US (AllExceptUS)
Inventors:
BANKO, Michele, L.; US
KOPERSKI, Krzysztof; US
LIANG, Jishen; US
GADRE, Aniruddha; US
BARROWS, Christopher, J.; US
Agent:
BIERMAN, Ellen, M.; Black Lowe & Graham PLLC 701 Fifth Avenue, Suite 4800 Seattle, WA 98104, US
Priority Data:
61/169,98816.04.2009US
Title (EN) ENHANCED ADVERTISEMENT TARGETING
(FR) CIBLAGE PUBLICITAIRE AMÉLIORÉ
Abstract:
(EN) Methods, techniques, and systems for advertisement targeting are provided. Example embodiments provide an enhanced ad targeting system ("EATS"), which given one or more products, determines keywords to associate with those products and which, given one or more entities, determines related products for which ads can be targeted. In some embodiments, the EATS uses semantic analysis and relationship searching to aid in the selection of ads more relevant to a context or search query.
(FR) La présente invention concerne des procédés, des techniques et des systèmes destinés au ciblage publicitaire. Des modes de réalisation illustratifs fournissent un système de ciblage publicitaire amélioré (« EATS »), qui détermine, en fonction d'un ou de plusieurs produits, des mots-clés à associer à ces produits et qui, en fonction d'une ou plusieurs entités, détermine des produits associés que la publicité peut cibler. Dans certains modes de réalisation, l'EATS utilise une analyse sémantique et une recherche de relations afin d'aider à sélectionner des publicités plus applicables à une demande de contexte ou de recherche.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PE, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (EPO) (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)