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1. (WO2010118201) SYSTEMS AND METHODS FOR CONTROLLING BIDDING FOR ONLINE ADVERTISING CAMPAIGNS
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2010/118201 International Application No.: PCT/US2010/030343
Publication Date: 14.10.2010 International Filing Date: 08.04.2010
IPC:
G06Q 30/00 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
Applicants: KARLSSON, Niklas[SE/US]; US (UsOnly)
AOL ADVERTISING INC.[US/US]; 1020 Hull Street, Ivory Building Baltimore, MD 21230, US (AllExceptUS)
Inventors: KARLSSON, Niklas; US
Agent: GARRETT, Arthur, S.; FINNEGAN, HENDERSON, FARABOW, GARRETT & DUNNER,LLP 901 New York Avenue, NW Washington, DC 20001-4113, US
Priority Data:
12/385,55210.04.2009US
Title (EN) SYSTEMS AND METHODS FOR CONTROLLING BIDDING FOR ONLINE ADVERTISING CAMPAIGNS
(FR) SYSTÈMES ET PROCÉDÉS PERMETTANT DE RÉGULER LA SOUMISSION D'OFFRES POUR DES CAMPAGNES PUBLICITAIRES EN LIGNE
Abstract:
(EN) A system is provided for managing bid prices of an online advertising campaign. The system includes a memory storing instructions for adjusting bid prices, and a campaign controller for generating a nominal bid price and a perturbation parameter, based on an ad request received from an advertiser. The system further includes a perturbation engine for generating a perturbed bid price based on the nominal bid price and the perturbation parameter, according to the instructions stored in the memory. The system further includes a serving unit for serving an ad impression based on the perturbed bid price. A computer- implemented method for managing bid prices of an online advertising campaign is also provided.
(FR) La présente invention porte sur un système permettant de gérer des prix offerts d'une campagne publicitaire en ligne. Le système comprend une mémoire stockant des instructions pour ajuster des prix offerts, et un dispositif de commande de campagne pour générer un prix offert nominal et un paramètre de perturbation sur la base d'une demande de publicité reçue d'un publicitaire. Le système comprend en outre un moteur de perturbation pour générer un prix offert perturbé sur la base du prix offert nominal et du paramètre de perturbation selon les instructions stockées dans la mémoire. Le système comprend en outre une unité de service pour permettre une impression publicitaire sur la base du prix offert perturbé. L'invention porte également sur un procédé informatique pour gérer des prix offerts d'une campagne publicitaire en ligne.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PE, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (EPO) (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)