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1. WO2010090648 - END TO END RESPONSE ENABLING COLLECTION AND USE OF CUSTOMER VIEWING PREFERENCES STATISTICS

Publication Number WO/2010/090648
Publication Date 12.08.2010
International Application No. PCT/US2009/033908
International Filing Date 12.02.2009
IPC
H04N 7/10 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
7Television systems
10Adaptations for transmission by electrical cable
CPC
G06F 3/0481
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
3Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
01Input arrangements or combined input and output arrangements for interaction between user and computer
048Interaction techniques based on graphical user interfaces [GUI]
0481based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants
  • GOLDSPOT MEDIA [US]/[US] (AllExceptUS)
  • DHARMAJI, Srinivasa [US]/[US] (UsOnly)
  • FENG, Xin [US]/[US] (UsOnly)
Inventors
  • DHARMAJI, Srinivasa
  • FENG, Xin
Agents
  • GLENN, Michael, A.
Priority Data
12/368,14109.02.2009US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) END TO END RESPONSE ENABLING COLLECTION AND USE OF CUSTOMER VIEWING PREFERENCES STATISTICS
(FR) RÉPONSE DE BOUT EN BOUT PERMETTANT LE RECUEIL ET L'UTILISATION DE STATISTIQUES SUR LES PRÉFÉRENCES D'AFFICHAGE DES CLIENTS
Abstract
(EN)
Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices (104). The mobile viewing device (104) records a user's response to advertisements and reports it back to an ad serving platform (101). The ad serving platform (101) generates user profiles (403) that incorporate the response data. Ads are further targeted to the user according to the user's profile data (403) to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback.
(FR)
Des publicités ciblées incorporant dans leur en-tête un contenu dynamique associé permettant de fournir une réponse et une réaction sont transmises à des dispositifs d'affichage mobiles (104). Le dispositif d'affichage mobile (104) enregistre une réponse d'un utilisateur à des publicités et la renvoie à une plate-forme de distribution de publicités (101). La plate-forme de distribution de publicités (101) crée des profils d'utilisateurs (403) qui contiennent les données des réponses. Les publicités sont en outre ciblées sur l'utilisateur en fonction des données du profil de l'utilisateur (403) de façon à maximiser l'impact des publicités. L'utilisateur peut sélectionner le format préféré pour la transmission de la réaction sur les publicités.
Also published as
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