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1. (WO2010056866) SYSTEM AND METHOD FOR BRAND AFFINITY CONTENT DISTRIBUTION AND OPTIMIZATION
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2010/056866 International Application No.: PCT/US2009/064209
Publication Date: 20.05.2010 International Filing Date: 12.11.2009
IPC:
G06Q 30/00 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
Applicants:
BRAND AFFINITY TECHNOLOGIES, INC. [US/US]; 101 Academy Road Suite 110 Irvine, CA 92617, US (AllExceptUS)
STEELBERG, Ryan [US/US]; US (UsOnly)
STEELBERG, Chad [US/US]; US (UsOnly)
Inventors:
STEELBERG, Ryan; US
STEELBERG, Chad; US
Agent:
ALLEN, Justin, C.; Drinker Biddle & Reath LLP One Logan Square 18th And Cherry Streets Philadelphia, PA 19103-6996, US
Priority Data:
61/114,69514.11.2008US
Title (EN) SYSTEM AND METHOD FOR BRAND AFFINITY CONTENT DISTRIBUTION AND OPTIMIZATION
(FR) SYSTÈME ET PROCÉDÉ POUR LA DISTRIBUTION ET L'OPTIMISATION D'UN CONTENU PAR AFFINITÉ DE MARQUE
Abstract:
(EN) An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.
(FR) L'invention concerne un moteur, un système et un procédé, réalisant de la publicité recommandée, comprenant au moins un système de sauvegarde comportant des biens multimédias, un moteur effectuant des recommandations, lequel compare les biens multimédias du système de sauvegarde avec au moins un créatif demandé, ainsi qu'un moteur de livraison qui intègre le créatif demandé aux biens multimédias comparés du système de sauvegarde.
front page image
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PE, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)