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Machine translation
1. (WO2010032928) METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2010/032928    International Application No.:    PCT/KR2009/004858
Publication Date: 25.03.2010 International Filing Date: 17.09.2009
IPC:
G06Q 30/00 (2012.01)
Applicants: NHN BUSINESS PLATFORM CORPORATION [KR/KR]; 9F, First Tower, 266-1, Seohyun-dong, Bundang-gu, Seongnam-si Kyunggi-do 463-824 (KR) (For All Designated States Except US).
KWON, Ki Oh [KR/KR]; (KR) (For US Only).
KIM, Yu Won [KR/KR]; (KR) (For US Only).
NOH, Won Sook [KR/KR]; (KR) (For US Only).
SHIN, Woong Sup [KR/KR]; (KR) (For US Only).
LEE, Woo Sung [KR/KR]; (KR) (For US Only).
JEON, Min Seon [KR/KR]; (KR) (For US Only).
HAN, Seo Jin [KR/KR]; (KR) (For US Only).
CHUNG, Ha Nyung [KR/KR]; (KR) (For US Only)
Inventors: KWON, Ki Oh; (KR).
KIM, Yu Won; (KR).
NOH, Won Sook; (KR).
SHIN, Woong Sup; (KR).
LEE, Woo Sung; (KR).
JEON, Min Seon; (KR).
HAN, Seo Jin; (KR).
CHUNG, Ha Nyung; (KR)
Agent: AIP PATENT & LAW FIRM; Shinwon Building 8F, 823-14 Yeoksam-dong, Gangnam-gu Seoul 135-933 (KR)
Priority Data:
10-2008-0091542 18.09.2008 KR
10-2008-0095341 29.09.2008 KR
Title (EN) METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE
(FR) PROCÉDÉ ET SYSTÈME DE FOURNITURE D'UNE PUBLICITÉ FAISANT APPEL À UN PRIX DE DÉPART AUX ENCHÈRES
(KO) 입찰 시작가를 이용한 광고 제공 방법 및 시스템
Abstract: front page image
(EN)Disclosed are a method and a system for providing an advertisement using an opening bid price. The advertisement providing method comprises: a step of determining an opening bid per keyword based on both the cost per minimum click of a keyword and the expected number of clicks on the keyword; a step of determining a display area for the advertiser's advertisement based on a bid price per unit time inputted by the advertiser; and a step for providing the advertiser's advertisement on the display area, wherein the bid price per unit time has a value equal to or larger than the opening bid price per keyword.
(FR)La présente invention concerne un procédé et un système de fourniture d'une publicité faisant appel à un prix de départ aux enchères. Le procédé de fourniture d'une publicité comprend: une étape de détermination d'un prix de départ par mot-clé sur la base du coût par clic minimum d'un mot-clé et du nombre attendu de clics sur le mot-clé; une étape de détermination d'une zone d'affichage pour la publicité de l'annonceur sur la base du prix offert par unité de temps entrée par l'annonceur; et une étape de fourniture de la publicité de l'annonceur sur la zone d'affichage, le prix offert par unité de temps ayant une valeur égale ou supérieure au prix de départ aux enchères par mot-clé.
(KO)입찰 시작가를 이용한 광고 제공 방법 및 시스템을 개시한다. 광고 제공 방법은 키워드에 대한 최소 클릭당 비용 및 상기 키워드에 대한 기대 클릭수에 기초하여 키워드 별 입찰 시작가를 결정하는 단계, 광고주로부터 입력되는 단위시간당 입찰가에 기초하여 상기 광고주의 광고가 노출될 영역을 결정하는 단계 및 상기 영역을 통해 상기 광고주의 광고를 제공하는 단계를 포함한다. 여기서, 상기 단위시간당 입찰가는 상기 키워드 별 입찰 시작가 이상의 값을 갖는다.
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PE, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG).
Publication Language: Korean (KO)
Filing Language: Korean (KO)