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1. WO2010031294 - DE-MASSING METHOD OF POSITION ADVERTISING SERVICE BASED ON REGIONAL STRATEGY AND SYSTEM THEREOF

Publication Number WO/2010/031294
Publication Date 25.03.2010
International Application No. PCT/CN2009/073443
International Filing Date 24.08.2009
IPC
H04W 4/02 2009.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
02Services making use of location information
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04L 67/52
H04W 4/20
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
20Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
H04W 4/21
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
20Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
21for social networking applications
H04W 4/23
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
20Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
23for mobile advertising
Applicants
  • 中兴通讯股份有限公司 ZTE CORPORATION [CN]/[CN] (AllExceptUS)
  • 蒋天超 JIANG, Tianchao [CN]/[CN] (UsOnly)
  • 彭永林 PENG, Yonglin [CN]/[CN] (UsOnly)
  • 徐宜良 XU, Yiliang [CN]/[CN] (UsOnly)
Inventors
  • 蒋天超 JIANG, Tianchao
  • 彭永林 PENG, Yonglin
  • 徐宜良 XU, Yiliang
Agents
  • 北京康信知识产权代理有限责任公司 KANGXIN PARTNERS, P.C.
Priority Data
200810216187.316.09.2008CN
Publication Language Chinese (zh)
Filing Language Chinese (ZH)
Designated States
Title
(EN) DE-MASSING METHOD OF POSITION ADVERTISING SERVICE BASED ON REGIONAL STRATEGY AND SYSTEM THEREOF
(FR) PROCÉDÉ DE DÉMASSIFICATION DE SERVICES DE POSITION DE PUBLICITÉ BASÉ SUR UNE STRATÉGIE RÉGIONALE ET SON SYSTÈME
(ZH) 基于区域策略的位置广告业务分众方法及其系统
Abstract
(EN) A de-massing method of position advertising service based on a regional strategy and the system thereof are provided. The method includes: analyzing the user number in the corresponding region according to the data request of the position advertising service, checking the region state of the region corresponding to the current data request, obtaining a user attribute of the user number in the corresponding region, configuring the regional strategy of the region corresponding to the user attribute, filtering position advertising information according to the regional strategy, and sending it to the user number in the corresponding region.
(FR) L’invention concerne un procédé de démassification de services de position de publicité basé sur une stratégie régionale et son système. Selon ledit procédé, en fonction d’une demande de données d’un service de position de publicité, un numéro utilisateur dans une région correspondante à la demande est analysé; l’état de la région correspondant à la demande de données actuelle est examiné; les attributs de l’utilisateur correspondant au numéro d’utilisateur dans la région sont acquis; la stratégie régionale de la région correspondant auxdits attributs de l’utilisateur est configurée; les messages de position de publicité sont filtrés en fonction de la stratégie régionale qui est envoyée au numéro utilisateur dans la région.
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