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1. WO2010010637 - A METHOD AND SYSTEM FOR PERSONALIZING AND REDIRECTING CONTENT OBJECT

Publication Number WO/2010/010637
Publication Date 28.01.2010
International Application No. PCT/JP2008/063808
International Filing Date 25.07.2008
IPC
H04N 7/173 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
7Television systems
16Analogue secrecy systems; Analogue subscription systems
173with two-way working, e.g. subscriber sending a programme selection signal
CPC
H04L 65/1016
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
65Network arrangements or protocols for real-time communications
10Signalling, control or architecture
1013Network architectures, gateways, control or user entities
1016IMS
H04L 65/1093
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
65Network arrangements or protocols for real-time communications
10Signalling, control or architecture
1066Session control
1083In-session procedures
1086session scope modification
1093by adding or removing participants
H04L 65/602
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
65Network arrangements or protocols for real-time communications
60Media handling, encoding, streaming or conversion
601Media manipulation, adaptation or conversion
602at the source
H04L 67/306
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
67Network-specific arrangements or communication protocols supporting networked applications
30involving profiles
306User profiles
H04N 21/2358
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
2355involving reformatting operations of additional data, e.g. HTML pages
2358for generating different versions, e.g. for different recipient devices
H04N 21/25883
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
25866Management of end-user data
25883being end-user demographical data, e.g. age, family status or address
Applicants
  • Telefonaktiebolaget L M Ericsson (publ) [SE]/[SE] (AllExceptUS)
  • HJELM, Johan [SE]/[JP] (UsOnly)
  • KASAHARA, Hajime [JP]/[JP] (UsOnly)
  • MURAKAMI, Shingo [JP]/[JP] (UsOnly)
  • ODA, Toshikane [JP]/[JP] (UsOnly)
Inventors
  • HJELM, Johan
  • KASAHARA, Hajime
  • MURAKAMI, Shingo
  • ODA, Toshikane
Agents
  • OHTSUKA, Yasunori
Priority Data
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) A METHOD AND SYSTEM FOR PERSONALIZING AND REDIRECTING CONTENT OBJECT
(FR) PROCÉDÉ ET SYSTÈME DESTINÉS À PERSONNALISER ET À REDIRIGER UN OBJET DE CONTENU
Abstract
(EN)
A first terminal sends a message to an application server in order to redirect the same content object to a second terminal. The application server receives the message and forwards it with content object preference of the second user to the content server. The content server redirects distribution of the content object with the advertisement to the second terminal. The advertisement is personalized for the second user based on the content object preference of the second user. The advertisement for the first user is also personalized based on a content object preference of the first user. The first and second users enjoy the same content object with the different advertisement.
(FR)
Un premier terminal envoie un message à un serveur d'applications afin de rediriger le même objet de contenu vers un deuxième terminal. Le serveur d'applications reçoit le message et le transfère avec une préférence d'objet de contenu du deuxième utilisateur au serveur de contenu. Le serveur de contenu redirige la distribution de l'objet de contenu avec la publicité au deuxième terminal. La publicité est personnalisée pour le deuxième utilisateur sur la base de la préférence d'objet de contenu du deuxième utilisateur. La publicité pour le premier utilisateur est également personnalisée sur la base d'une préférence d'objet de contenu du premier utilisateur. Les premier et deuxième utilisateurs profitent du même objet de contenu avec une publicité différente.
Latest bibliographic data on file with the International Bureau