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1. WO2010009170 - SYSTEM AND METHOD FOR USING SUPPLEMENTAL CONTENT ITEMS FOR SEARCH CRITERIA FOR IDENTIFYING OTHER CONTENT ITEMS OF INTEREST

Publication Number WO/2010/009170
Publication Date 21.01.2010
International Application No. PCT/US2009/050600
International Filing Date 14.07.2009
IPC
G06Q 50/00 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
G06F 15/16 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
15Digital computers in general; Data processing equipment in general
16Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants
  • GOOGLE INC. [US]/[US] (AllExceptUS)
  • GOKTURK, Salih, Burak [TR]/[US] (UsOnly)
  • YANG, Danny [US]/[US] (UsOnly)
  • DALAL, Navneet [IN]/[US] (UsOnly)
  • SHAH, Munjal [US]/[US] (UsOnly)
  • GOODMAN, Marissa [US]/[US] (UsOnly)
Inventors
  • GOKTURK, Salih, Burak
  • YANG, Danny
  • DALAL, Navneet
  • SHAH, Munjal
  • GOODMAN, Marissa
Agents
  • MAHAMEDI, Van
Priority Data
61/080,68014.07.2008US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR USING SUPPLEMENTAL CONTENT ITEMS FOR SEARCH CRITERIA FOR IDENTIFYING OTHER CONTENT ITEMS OF INTEREST
(FR) SYSTÈME ET PROCÉDÉ POUR UTILISER DES ÉLÉMENTS DE CONTENUS SUPPLÉMENTAIRES POUR DES CRITÈRES DE RECHERCHE DESTINÉS À IDENTIFIER D'AUTRES ÉLÉMENTS DE CONTENUS INTÉRESSANTS
Abstract
(EN)
Supplemental content, such as advertisement media and promotional content, may be presented as seeds from which additional, highly relevant supplemental content may be provided to the user. The highly relevant supplemental content may be determined from criteria that is generated or associated with image content (and text and/or metadata) of the seed supplemental content.
(FR)
L'invention concerne des contenus supplémentaires, tels qu'un support publicitaire et un contenu promotionnel, pouvant être présentés comme des germes à partir desquels des contenus supplémentaires très pertinents additionnels peuvent être communiqués à l'utilisateur. Les contenus supplémentaires très pertinents peuvent être déterminés à partir de critères qui sont générés ou associés à des contenus d'image (et de texte et/ou de métadonnées) des contenus supplémentaires de germes.
Other related publications
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