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1. WO2009142953 - SYSTEM, METHOD, AND APPARATUS FOR INCREASING A LIKELIHOOD OF ADVERTISEMENT DISPLAY

Publication Number WO/2009/142953
Publication Date 26.11.2009
International Application No. PCT/US2009/043572
International Filing Date 12.05.2009
Chapter 2 Demand Filed 18.01.2010
IPC
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
H
BROADCAST COMMUNICATION
20
Arrangements for broadcast or for distribution combined with broadcast
10
Arrangements for replacing or switching information during the broadcast or during the distribution
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
H
BROADCAST COMMUNICATION
60
Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
76
Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
81
characterised by the transmission system itself
82
the transmission system being the Internet
83
accessed over telephonic networks
85
which are mobile communication networks
H04H 20/10 (2008.01)
H04H 60/85 (2008.01)
CPC
H04H 20/10
H04H 60/85
H04N 21/4126
H04N 21/41407
H04N 21/432
H04N 21/4331
Applicants
  • QUALCOMM INCORPORATED [US/US]; Attn: International IP Administration 5775 Morehouse Drive San Diego, CA 92121, US (AllExceptUS)
  • NIELSEN, Per [US/US]; US (UsOnly)
  • MCGARAGHAN, Amy, Suzanne [US/US]; US (UsOnly)
  • MCGARRY, Susan [CA/US]; US (UsOnly)
Inventors
  • NIELSEN, Per; US
  • MCGARAGHAN, Amy, Suzanne; US
  • MCGARRY, Susan; US
Agents
  • HANKINS, John, A.; McDermott Will & Emery LLP 11682 El Camino Real, Suite 400 San Diego, CA 92130-2047, US
Priority Data
12/122,89719.05.2008US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM, METHOD, AND APPARATUS FOR INCREASING A LIKELIHOOD OF ADVERTISEMENT DISPLAY
(FR) SYSTÈME, PROCÉDÉ ET APPAREIL DESTINÉS À AUGMENTER UNE PROBABILITÉ D'AFFICHAGE DE PUBLICITÉ
Abstract
(EN)
Aspects include methods, systems, and apparatuses for increasing a likelihood of advertisement display. The method may include receiving advertisement information comprising a presentation schedule and indicia indicating the first advertisement; determining, based upon the advertisement information, whether the first advertisement is located on a mobile device; retrieving the first advertisement from a remote device and storing it on a storage module on the mobile device if the first advertisement is determined to not be located on the mobile device; and rendering the first advertisement on the mobile device. The method may also include receiving advertisement information comprising a retrieval schedule and retrieving the first advertisement from a remote device by reference to the retrieval schedule. Other methods and apparatuses include determining and broadcasting advertisement information.
(FR)
L'invention porte sur des aspects qui comprennent des procédés, des systèmes et des appareils destinés à augmenter la probabilité d'affichage de publicité. Le procédé consiste à recevoir des informations de publicité comprenant un horaire de présentation et des indices indiquant la première publicité; en fonction des informations de publicité, à déterminer si la première publicité se trouve sur un dispositif mobile; s'il est déterminé que la première publicité ne se trouve pas sur le dispositif mobile, à récupérer la première publicité d'un dispositif distant et à la stocker sur un module de stockage du dispositif mobile; et à rendre la première publicité au dispositif mobile. Le procédé peut également consister à recevoir des informations de publicité comprenant un horaire de récupération et à récupérer la première publicité du dispositif distant par référence à l'horaire de récupération. D'autres procédés et appareils comprennent la détermination et la diffusion d'informations de publicité.
Latest bibliographic data on file with the International Bureau