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1. WO2008095425 - AN ADDITIONAL PROGRAM DISPLAYING SYSTEM, A METHOD AND AN APPARATUS

Publication Number WO/2008/095425
Publication Date 14.08.2008
International Application No. PCT/CN2008/070090
International Filing Date 11.01.2008
IPC
H04N 7/08 2006.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
7Television systems
08Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band
CPC
H04N 21/431
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
431Generation of visual interfaces ; for content selection or interaction; Content or additional data rendering
H04N 21/812
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
81Monomedia components thereof
812involving advertisement data
Applicants
  • 腾讯科技(深圳)有限公司 TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED [CN]/[CN] (AllExceptUS)
  • 彭建波 PENG, Jianbo [CN]/[CN] (UsOnly)
Inventors
  • 彭建波 PENG, Jianbo
Agents
  • 北京德琦知识产权代理有限公司 DEQI INTELLECTUAL PROPERTY LAW CORPORATION
Priority Data
200710073283.207.02.2007CN
Publication Language Chinese (zh)
Filing Language Chinese (ZH)
Designated States
Title
(EN) AN ADDITIONAL PROGRAM DISPLAYING SYSTEM, A METHOD AND AN APPARATUS
(FR) SYSTÈME D'AFFICHAGE DE PROGRAMME SUPPLÉMENTAIRE, PROCÉDÉ ET APPAREIL
(ZH) 一种附加节目播放系统、方法和装置
Abstract
(EN) An additional program displaying system includes a server for distributing main program data and a client terminal for displaying the main program data, wherein the server includes an additional program management unit for distributing additional program displaying instructions to the client terminals; an additional program memory unit for memorizing the additional program data, and the client terminal includes an additional program displaying unit for acquiring the additional program data from the additional program memory unit in accordance with the additional program displaying instructions to display it. An additional program displaying method and a streaming media client terminal are also provided. It is convenient to control the display of the additional program data, for example advertisements and the like, by separately transmitting and displaying the additional program data. The additional program data has no connection with the encoding/decoding of the main program data, so that the main program data and the additional program data can be displayed individually.
(FR) Un système d'affichage de programme supplémentaire comprend un serveur destiné à distribuer des données de programme principal et un terminal client destiné à afficher les données de programme principal, le serveur comprenant une unité de gestion de programme supplémentaire destinée à distribuer des instructions d'affichage de programme supplémentaire aux terminaux client ; une unité de mémoire de programme supplémentaire destinée à mémoriser les données de programme supplémentaire, et le terminal client comprenant une unité d'affichage de programme supplémentaire destinée à acquérir les données de programme supplémentaire auprès de l'unité de mémoire de programme supplémentaire selon les instructions d'affichage de programme supplémentaire afin de l'afficher. Un procédé d'affichage de programme supplémentaire et un terminal client à diffusion multimédia en temps réel sont également prévus. Il est pratique de contrôler l'affichage des données de programme supplémentaire, comme par exemple des publicités et similaires, en transmettant et en affichant séparément les données de programme supplémentaire. Les données de programme supplémentaire ne possèdent aucun lien avec le codage/décodage des données de programme principal, si bien que les données de programme principal et les données de programme supplémentaire peuvent être affichées individuellement.
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