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1. WO2008042817 - TAG-DRIVEN CONCEPT-CENTRIC ELECTRONIC MARKETPLACE

Publication Number WO/2008/042817
Publication Date 10.04.2008
International Application No. PCT/US2007/080009
International Filing Date 28.09.2007
IPC
G06F 17/30 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
30Information retrieval; Database structures therefor
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0277
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0277Online advertisement
Applicants
  • AMAZON TECHNOLOGIES, INC. [US]/[US] (AllExceptUS)
  • KOTAS, Paul, A. [US]/[US] (UsOnly)
  • PARK, Joseph, C. [US]/[US] (UsOnly)
Inventors
  • KOTAS, Paul, A.
  • PARK, Joseph, C.
Agents
  • HAYES, Daniel, L.
Priority Data
11/537,32029.09.2006US
11/615,82022.12.2006US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) TAG-DRIVEN CONCEPT-CENTRIC ELECTRONIC MARKETPLACE
(FR) PLACE DE MARCHÉ ÉLECTRONIQUE CENTRÉE SUR LE CONCEPT ET ENTRAÎNÉE PAR L'ÉTIQUETTE
Abstract
(EN)
A domain that hosts a general e-commerce marketplace establishes multiple sub- domains to host niche electronic marketplaces. These niche sub-domain sites are built around a concept and offer for sale items that relevant to that concept. The sub -domain sites are operated by communities of individuals. Each community is responsible for determining many facets of the consumer experience at the sub-domain site. The community might, for example, select the items to offer for sale, specify the look and feel of the site, determine what content should be presented (e.g., professional-level commentary, community-based discussion forums, wiki-like product descriptions, blogs, and so forth), and manage the overall operation of the site. The community further determines which advertisements to place on the sub-domain sites and how to distribute any revenue generated by the site among the community members.
(FR)
L'invention concerne un domaine qui héberge une place de marché de e-commerce générale, établit de multiples sous-domaines pour héberger des places de marché électroniques de niche. Ces sites de sous-domaine de niche sont construits autour d'un concept et offrent des articles à la vente qui sont pertinents à ce concept. Les sites de sous-domaine sont exploités par des communautés de personnes. Chaque communauté est responsable de la détermination des nombreuses facettes de l'expérience du consommateur au niveau du site de sous-domaine. La communauté peut, par exemple, sélectionner les articles à offrir à la vente, spécifier l'aspect et la convivialité du site, déterminer quel contenu doit être présenté (par exemple des commentaires du niveau professionnel, des forums de discussion fondés sur la communauté, des descriptions de produits similaires à Wiki, des blogs, etc.), et gérer le fonctionnement global du site. La communauté détermine en outre quelles annonces publicitaires mettre sur les sites de sous-domaine et comment répartir tout revenu produit par le site parmi les membres de la communauté.
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