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1. WO2008042474 - MOBILE MONETIZATION

Publication Number WO/2008/042474
Publication Date 10.04.2008
International Application No. PCT/US2007/070137
International Filing Date 31.05.2007
IPC
G06Q 30/00 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
H04Q 7/24 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
QSELECTING
7Selecting arrangements to which subscribers are connected via radio links or inductive links
20in which the radio or inductive links are two-way links, e.g. mobile radio systems
24using public exchanges or networks with at least partially integrated mobile switching or mobile application
CPC
G06Q 30/0246
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
0246Traffic
H04L 67/20
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
67Network-specific arrangements or communication protocols supporting networked applications
20involving third party service providers
H04L 67/22
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
67Network-specific arrangements or communication protocols supporting networked applications
22Tracking the activity of the user
Applicants
  • YAHOO! INC. [US]/[US] (AllExceptUS)
  • WANG, Cynthia, Chichia [US]/[US] (UsOnly)
  • WHITTAKER, Thomas, Edward [US]/[US] (UsOnly)
  • JIANG, Zhaowei, Charlie [US]/[US] (UsOnly)
Inventors
  • WANG, Cynthia, Chichia
  • WHITTAKER, Thomas, Edward
  • JIANG, Zhaowei, Charlie
Agents
  • BRANCH, John, W.
Priority Data
11/538,78004.10.2006US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) MOBILE MONETIZATION
(FR) MONÉTISATION MOBILE
Abstract
(EN)
A device, system, and method are directed towards facilitating monetization of mobile devices. A click action server determines click actions that are to be sent to a client device based on one or more factors. The click actions are sent to the client device as links. An action handler receives requests indicating a selected action, and facilitates the performance of the action.
(FR)
L'invention concerne un dispositif, un système et un procédé concernant une monétisation facilitée de dispositifs mobiles. Un serveur d'actions de cliquage détermine les actions de cliquage qui doivent être envoyées vers un dispositif client sur la base d'un ou plusieurs facteurs. Les actions de cliquage sont envoyées au dispositif client sous la forme de liens. Un gestionnaire d'actions reçoit des requêtes indiquant une action sélectionnée et facilite la mise en oeuvre de l'action.
Latest bibliographic data on file with the International Bureau