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1. WO2008041871 - ADVERTISING SYSTEM AND METHOD

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Publication Number WO/2008/041871
Publication Date 10.04.2008
International Application No. PCT/NZ2007/000292
International Filing Date 05.10.2007
Chapter 2 Demand Filed 05.08.2008
IPC
G09F 21/00 2006.01
GPHYSICS
09EDUCATING; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
21Mobile visual advertising
G06Q 30/00 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
H04M 3/42 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
MTELEPHONIC COMMUNICATION
3Automatic or semi-automatic exchanges
42Systems providing special services or facilities to subscribers
H04W 4/12 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
12Messaging; Mailboxes; Announcements
H04W 8/18 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
8Network data management
18Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04L 12/1859
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
12Data switching networks
02Details
16Arrangements for providing special services to substations
18for broadcast or conference ; , e.g. multicast
1859adapted to provide push services, e.g. data channels
H04L 51/14
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
51Arrangements for user-to-user messaging in packet-switching networks, e.g. e-mail or instant messages
14with selective forwarding
H04M 3/4878
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
MTELEPHONIC COMMUNICATION
3Automatic or semi-automatic exchanges
42Systems providing special services or facilities to subscribers
487Arrangements for providing information services, e.g. recorded voice services or time announcements
4872Non-interactive information services
4878Advertisement messages
H04W 4/12
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
12Messaging; Mailboxes; Announcements
H04W 8/18
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
8Network data management
18Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
Applicants
  • COMTXT HOLDINGS NZ LIMITED [NZ]/[NZ] (AllExceptUS)
  • EMERSON, Kerry, Martin [NZ]/[NZ] (UsOnly)
Inventors
  • EMERSON, Kerry, Martin
Agents
  • ADAMS, Matthew, D.
Priority Data
55032805.10.2006NZ
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) ADVERTISING SYSTEM AND METHOD
(FR) SYSTEME ET PROCEDE PUBLICITAIRES
front page image
Abstract
(EN)
The invention provides a method of providing promotional messages to one or more mobile devices from an advertising system. The method includes receiving at the advertising system over a network the number of a mobile device associated with a user and identifying a behavioural profile associated with the user; receiving from the mobile device associated with the user, a message requesting registration with the advertising system; sending to the mobile device at pre-determined intervals promotional messages that are compatible with the user's behavioural profile; and at the end of a pre-determined account period providing a financial payment. The invention further provides an advertising system for providing promotional messages to one or more mobile devices.
(FR)
L'invention concerne un procédé permettant de fournir des messages promotionnels à au moins un dispositif mobile à partir d'un système publicitaire. Ce procédé consiste à recevoir dans le système publicitaire, sur un réseau, le numéro d'un dispositif mobile associé à un utilisateur et à identifier un profil de comportement associé à cet utilisateur; à recevoir du dispositif mobile associé à l'utilisateur un message de demande d'enregistrement auprès du système publicitaire; à envoyer à intervalles prédéterminés au dispositif mobile des messages promotionnels compatibles avec le profil de comportement de l'utilisateur; et, à la fin d'une période de compte prédéterminée, à obtenir un paiement financier. L'invention concerne également un système publicitaire destiné à fournir des messages promotionnels à au moins un dispositif mobile.
Also published as
AU2007302894
Latest bibliographic data on file with the International Bureau
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