Processing

Please wait...

Settings

Settings

Goto Application

1. WO2008041871 - ADVERTISING SYSTEM AND METHOD

Publication Number WO/2008/041871
Publication Date 10.04.2008
International Application No. PCT/NZ2007/000292
International Filing Date 05.10.2007
Chapter 2 Demand Filed 05.08.2008
IPC
G09F 21/00 2006.01
GPHYSICS
09EDUCATING; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
21Mobile visual advertising
G06Q 30/00 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
H04M 3/42 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
MTELEPHONIC COMMUNICATION
3Automatic or semi-automatic exchanges
42Systems providing special services or facilities to subscribers
H04W 4/12 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
12Messaging; Mailboxes; Announcements
H04W 8/18 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
8Network data management
18Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04L 12/1859
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
12Data switching networks
02Details
16Arrangements for providing special services to substations
18for broadcast or conference ; , e.g. multicast
1859adapted to provide push services, e.g. data channels
H04L 51/14
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
51Arrangements for user-to-user messaging in packet-switching networks, e.g. e-mail or instant messages
14with selective forwarding
H04M 3/4878
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
MTELEPHONIC COMMUNICATION
3Automatic or semi-automatic exchanges
42Systems providing special services or facilities to subscribers
487Arrangements for providing information services, e.g. recorded voice services or time announcements
4872Non-interactive information services
4878Advertisement messages
H04W 4/12
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
12Messaging; Mailboxes; Announcements
H04W 8/18
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
8Network data management
18Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
Applicants
  • COMTXT HOLDINGS NZ LIMITED [NZ]/[NZ] (AllExceptUS)
  • EMERSON, Kerry, Martin [NZ]/[NZ] (UsOnly)
Inventors
  • EMERSON, Kerry, Martin
Agents
  • ADAMS, Matthew, D.
Priority Data
55032805.10.2006NZ
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) ADVERTISING SYSTEM AND METHOD
(FR) SYSTEME ET PROCEDE PUBLICITAIRES
Abstract
(EN)
The invention provides a method of providing promotional messages to one or more mobile devices from an advertising system. The method includes receiving at the advertising system over a network the number of a mobile device associated with a user and identifying a behavioural profile associated with the user; receiving from the mobile device associated with the user, a message requesting registration with the advertising system; sending to the mobile device at pre-determined intervals promotional messages that are compatible with the user's behavioural profile; and at the end of a pre-determined account period providing a financial payment. The invention further provides an advertising system for providing promotional messages to one or more mobile devices.
(FR)
L'invention concerne un procédé permettant de fournir des messages promotionnels à au moins un dispositif mobile à partir d'un système publicitaire. Ce procédé consiste à recevoir dans le système publicitaire, sur un réseau, le numéro d'un dispositif mobile associé à un utilisateur et à identifier un profil de comportement associé à cet utilisateur; à recevoir du dispositif mobile associé à l'utilisateur un message de demande d'enregistrement auprès du système publicitaire; à envoyer à intervalles prédéterminés au dispositif mobile des messages promotionnels compatibles avec le profil de comportement de l'utilisateur; et, à la fin d'une période de compte prédéterminée, à obtenir un paiement financier. L'invention concerne également un système publicitaire destiné à fournir des messages promotionnels à au moins un dispositif mobile.
Also published as
Latest bibliographic data on file with the International Bureau