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1. WO2008021985 - PREEMPTIBLE STATION INVENTORY

Publication Number WO/2008/021985
Publication Date 21.02.2008
International Application No. PCT/US2007/075628
International Filing Date 09.08.2007
IPC
G06Q 30/00 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
G06F 17/00 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04H 20/103
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
HBROADCAST COMMUNICATION
20Arrangements for broadcast or for distribution combined with broadcast
10Arrangements for replacing or switching information during the broadcast or the distribution
103Transmitter-side switching
H04N 21/23424
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
23424involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
H04N 21/2547
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
254Management at additional data server, e.g. shopping server, rights management server
2543Billing ; , e.g. for subscription services
2547Third Party Billing, e.g. billing of advertiser
H04N 21/26225
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
26208the scheduling operation being performed under constraints
26225involving billing parameters, e.g. priority for subscribers of premium services
H04N 21/812
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
81Monomedia components thereof
812involving advertisement data
Applicants
  • GOOGLE INC. [US]/[US] (AllExceptUS)
  • KETCHUM, Russell K. [US]/[US] (UsOnly)
  • STEELBERG, Chad G. [US]/[US] (UsOnly)
  • STEELBERG, Ryan S. [US]/[US] (UsOnly)
  • SILVERMAN, Scott Ari [US]/[US] (UsOnly)
Inventors
  • KETCHUM, Russell K.
  • STEELBERG, Chad G.
  • STEELBERG, Ryan S.
  • SILVERMAN, Scott Ari
Agents
  • SHRINIVASAN, Sushil
Priority Data
11/502,59209.08.2006US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) PREEMPTIBLE STATION INVENTORY
(FR) INVENTAIRE DE STATION RÉSERVABLE EN PRIORITÉ
Abstract
(EN)
Methods, apparatus, systems, processes, engines and computer program products are provided for preempting advertisements in a broadcast. In one exemplary system, a method is provided that includes determining one or more advertisements in a schedule that are available for preemption, identifying rules for preempting advertisements and automatically preempting the one or more advertisements using an advertisement from available inventory if the rules are satisfied.
(FR)
L'invention se rapporte aux procédés, appareils, systèmes, processus, moteurs et programmes informatiques visant à gérer les publicités prioritaires au cours d'une diffusion. Dans un système pris en exemple, un procédé comprend : la détermination au sein d'un calendrier d'insertions d'une ou plusieurs publicités disponibles pour un déplacement prioritaire, l'identification des règles définissant les publicités prioritaires, et le déplacement prioritaire de manière automatique d'une ou plusieurs publicités en utilisant une publicité provenant d'un inventaire publicitaire disponible lorsque les conditions imposées par les règles sont remplies.
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