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1. WO2007149790 - METHOD FOR ADVERTISING IN VIDEO GAMES PLAYED ON INTERNET ENABLED PLATFORMS

Publication Number WO/2007/149790
Publication Date 27.12.2007
International Application No. PCT/US2007/071400
International Filing Date 15.06.2007
IPC
H04L 29/06 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
29Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/-H04L27/136
02Communication control; Communication processing
06characterised by a protocol
CPC
A63F 13/12
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
12involving interaction between a plurality of game devices, e.g. transmisison or distribution systems
A63F 13/335
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
30Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
33using wide area network [WAN] connections
335using Internet
A63F 13/61
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
60Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
61using advertising information
A63F 13/77
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
13Video games, i.e. games using an electronically generated display having two or more dimensions
70Game security or game management aspects
77involving data related to game devices or game servers, e.g. configuration data, software version or amount of memory
A63F 2300/407
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
2300Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
40characterised by details of platform network
407Data transfer via internet
A63F 2300/5506
AHUMAN NECESSITIES
63SPORTS; GAMES; AMUSEMENTS
FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
2300Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
50characterized by details of game servers
55Details of game data or player data management
5506using advertisements
Applicants
  • GOOGLE INC. [US]/[US] (AllExceptUS)
  • WILLIS, Daniel [CA]/[CA] (UsOnly)
  • GODSE, Dhananjay [CA]/[CA] (UsOnly)
Inventors
  • WILLIS, Daniel
  • GODSE, Dhananjay
Agents
  • GOTTLIEB, Kirk, A.
Priority Data
11/453,00515.06.2006US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) METHOD FOR ADVERTISING IN VIDEO GAMES PLAYED ON INTERNET ENABLED PLATFORMS
(FR) PROCÉDÉ POUR DE LA PUBLICITÉ DANS DES JEUX VIDÉO SUR PLATE-FORMES INTERNET
Abstract
(EN)
Methods, systems, and apparatus, including computer program products, for managing advertising content delivery in a network-enabled gaming environment. In one aspect, a method includes providing a first software package for a first specific release version of a first video game for a particular first platform, the first software package including computer readable code for being executed on the particular first platform, wherein a first game identifier (106) is embedded within the computer readable code of the first software package. The method includes providing a second software package for a second specific release version of a second video game for a particular second platform, the second software package including computer readable code for being executed on the particular second platform, wherein a second game identifier (108) is embedded within the computer readable code of the second software package, the second game identifier different than the first game identifier.
(FR)
La présente invention concerne des procédés, des systèmes et un appareil, incluant des programmes informatiques pour gérer la délivrance de contenu publicitaire dans un environnement de jeu en réseau. Dans un aspect, un procédé inclut la conception d'un premier progiciel pour une première version spécifique d'un premier jeu vidéo pour une première plate-forme particulière, le premier progiciel incluant un code lisible par ordinateur à exécuter sur la première plate-forme particulière, un premier identificateur de jeu étant intégré dans le code lisible par ordinateur du premier progiciel. Le procédé inclut la conception d'un second progiciel pour une seconde version spécifique d'un second jeu vidéo pour une seconde plate-forme particulière, le second progiciel incluant un code lisible par ordinateur à exécuter sur la seconde plate-forme particulière, un second identificateur de jeu étant intégré dans le code lisible par ordinateur du second progiciel, le second identificateur de jeu étant différent du premier identificateur de jeu.
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