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1. WO2007142435 - METHOD FOR PROVIDING ADVERTISEMENT INDUCING ACTIVE PARTICIPATION FROM TARGETED CUSTOMERS AND SYSTEM THEREFOR

Publication Number WO/2007/142435
Publication Date 13.12.2007
International Application No. PCT/KR2007/002673
International Filing Date 01.06.2007
IPC
G06Q 30/00 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/0217
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
0217Giving input on a product or service or expressing a customer desire in exchange for an incentive or reward
G06Q 30/0257
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0257User requested
Applicants
  • GMARKET INC. [KR]/[KR] (AllExceptUS)
  • KU, Young Bae [KR]/[KR] (UsOnly)
  • RYU, Hwa Hyeon [KR]/[KR] (UsOnly)
Inventors
  • KU, Young Bae
  • RYU, Hwa Hyeon
Agents
  • BAE, KIM & LEE IP GROUP
Priority Data
10-2006-005024305.06.2006KR
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) METHOD FOR PROVIDING ADVERTISEMENT INDUCING ACTIVE PARTICIPATION FROM TARGETED CUSTOMERS AND SYSTEM THEREFOR
(FR) PROCÉDÉ DE FOURNITURE DE PUBLICITÉ INDUISANT UNE PARTICIPATION ACTIVE DE CLIENTS CIBLÉS ET SYSTÈME POUR CELUI-CI
Abstract
(EN)
A method for providing advertisement inducing active participation from targeted customers and a system therefore includes providing a high advertising effect to advertisers through active participation of customers and offering a predetermined compensation to customers participated in consultation. Themethod for providing advertisement inducing active participation from targeted customers comprises: (a) receiving consultation advertisement registering information from advertisers; (b) outputting consultation advertisement depending on the input registering information; (c) receiving consultation requesting information from customers about the consultation advertisement; and (d) providing a predetermined compensation to customers who input the consultation requesting information.
(FR)
La présente invention concerne un procédé de fourniture de publicité induisant une participation active de clients ciblés et un système pour celui-ci qui comprend la fourniture d'un grand effet publicitaire pour des annonceurs par la participation active de clients et l'offre d'une compensation prédéterminée aux clients participant à la consultation. Le procédé de fourniture de publicité induisant une participation active des clients ciblés comprend : (a) la réception d'une publicité de consultation enregistrant des informations d'annonceurs ; (b) la sortie de publicité de consultation en fonction des informations d'enregistrement entrées ; (c) la réception d'informations de demande de consultation à partir de clients à propos de la publicité de consultation ; et (d) la fourniture d'une compensation prédéterminée aux clients qui ont entré les informations de demande de consultation.
Latest bibliographic data on file with the International Bureau