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1. (WO2007061877) FRAUD DETECTION IN WEB-BASED ADVERTISING
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2007/061877 International Application No.: PCT/US2006/044738
Publication Date: 31.05.2007 International Filing Date: 17.11.2006
IPC:
G06Q 30/00 (2006.01) ,G07G 1/14 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
G PHYSICS
07
CHECKING-DEVICES
G
REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
1
Cash registers
12
electronically operated
14
Systems including one or more distant stations co-operating with a central processing unit
Applicants:
GOOGLE INC. [US/US]; 1600 Amphitheatre Parkway Building 41 Mountain View, CA 94043, US (AllExceptUS)
ZHOU, Jie [CN/US]; US (UsOnly)
KHOPKAR, Chirag [IN/US]; US (UsOnly)
WALKOVER, Asher [US/US]; US (UsOnly)
KAPPLER, Peter [US/US]; US (UsOnly)
LU, Charity, Yueh-chwen [US/US]; US (UsOnly)
Inventors:
ZHOU, Jie; US
KHOPKAR, Chirag; US
WALKOVER, Asher; US
KAPPLER, Peter; US
LU, Charity, Yueh-chwen; US
Agent:
BROWNSTONE, Daniel, R. ; Fenwick & West LLP Silicon Valley Center 801 California Street Mountain View, CA 94041, US
Priority Data:
11/282,97118.11.2005US
Title (EN) FRAUD DETECTION IN WEB-BASED ADVERTISING
(FR) METHODE DE DETECTION DE FRAUDE DANS DES PUBLICITES INTERNET
Abstract:
(EN) Attributes of new account information and advertising campaigns for advertisers are evaluated by a fraud detection engine of a fraud system and a fraud score is augmented where fraud is suspected. The fraud detection engine evaluates the attributes of the advertising campaign, including attributes such as bid amount, maximum cost per day, average bid, and keyword selection.
(FR) L'invention concerne des attributs d'informations destinés à des annonceurs. Ces attributs concernent de nouveaux comptes et de nouvelles campagnes publicitaires. Ces attributs sont évalués par un moteur de détection de fraude d'un système de fraude. Dans l'invention, un score de fraude augmente, lorsqu'une fraude est suspectée. Le moteur de détection de fraude évalue les attributs de la campagne publicitaire, notamment les attributs concernant le montant de l'offre, le coût maximal par jour, l'offre moyenne, et la sélection de mots clés.
front page image
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BW, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LV, LY, MA, MD, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, SV, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HU, IE, IS, IT, LT, LU, LV, MC, NL, PL, PT, RO, SE, SI, SK, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)