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1. WO2007030093 - LOCATION BASED SERVICE (LBS) SYSTEM AND METHOD FOR TARGETED ADVERTISING

Publication Number WO/2007/030093
Publication Date 15.03.2007
International Application No. PCT/US2005/031157
International Filing Date 31.08.2005
IPC
H04L 12/56 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
12Data switching networks
54Store-and-forward switching systems
56Packet switching systems
H04L 29/08 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
29Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/-H04L27/136
02Communication control; Communication processing
06characterised by a protocol
08Transmission control procedure, e.g. data link level control procedure
H04W 4/02 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
02Services making use of location information
H04W 60/00 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
60Affiliation to network, e.g. registration; Terminating affiliation with the network, e.g. de-registration
H04W 64/00 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
64Locating users or terminals for network management purposes, e.g. mobility management
H04W 8/18 2009.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
8Network data management
18Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
CPC
G01S 19/14
GPHYSICS
01MEASURING; TESTING
SRADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
19Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
01Satellite radio beacon positioning systems transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
13Receivers
14specially adapted for specific applications
G06Q 30/0261
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0261based on user location
G06Q 30/0267
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0267Wireless devices
G06Q 30/0269
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
0269based on user profile or attribute
G09F 27/00
GPHYSICS
09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
27Combined visual and audible advertising or displaying, e.g. for public address
H04L 67/04
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
67Network-specific arrangements or communication protocols supporting networked applications
04adapted for terminals or networks with limited resources or for terminal portability, e.g. wireless application protocol [WAP]
Applicants
  • QUALCOMM INCORPORATED [US]/[US] (AllExceptUS)
  • STEENSTRA, Jack [US]/[US] (UsOnly)
  • GANTMAN, Alexander [US]/[US] (UsOnly)
  • TAYLOR, Kirk, Steven [US]/[US] (UsOnly)
  • CHEN, Liren [CN]/[US] (UsOnly)
Inventors
  • STEENSTRA, Jack
  • GANTMAN, Alexander
  • TAYLOR, Kirk, Steven
  • CHEN, Liren
Agents
  • AMIN, Himanshu, S.
Priority Data
10/931,30931.08.2004US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) LOCATION BASED SERVICE (LBS) SYSTEM AND METHOD FOR TARGETED ADVERTISING
(FR) SYSTEME DE SERVICES BASE SUR LA LOCALISATION ET PROCEDE POUR LA PUBLICITE CIBLEE
Abstract
(EN)
A system and method for providing a location based service to create a social network, comprising activating a feature from a wireless terminal, registering from the wireless terminal with a location based service associated with the feature, creating a profile of a user of the feature, and displaying advertising based on the profile and based on geographic location of the wireless terminal. A Global Positioning System (GPS) may be used to geographically locate active users of a feature and sponsors of advertising. Advertising is displayed based on geographic location of the wireless terminal and sponsor(s) of the advertising being represented on an activity map.
(FR)
La présente invention a trait à un système et un procédé pour la fourniture de services basé sur la localisation en vue de la création d'un réseau social, comprenant l'activation d'un élément à partir d'un terminal sans fil, l'enregistrement à partir du terminal sans fil auprès d'un service basé sur la localisation avec l'élément, la création d'un profil d'utilisateur de l'élément, et l'affichage de publicité basée sur le profil en fonction du lieu géographique du terminal sans fil. Un système mondial de localisation peut être utilisé pour la localisation géographique d'utilisateurs actifs et de commanditaires de publicité. La publicité est affichée en fonction du lieu géographique du terminal sans fil, le(s) commanditaire(s) de la publicité étant représenté(s) sur la carte d'activités
Latest bibliographic data on file with the International Bureau