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Machine translation
1. (WO2007019572) APPARATUS, SYSTEMS AND METHODS FOR BROADCAST ADVERTISTING STEWARDSHIP
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2007/019572    International Application No.:    PCT/US2006/031267
Publication Date: 15.02.2007 International Filing Date: 09.08.2006
IPC:
H04N 7/10 (2006.01)
Applicants: VERANCE CORPORATION [US/US]; 4435 Eastgate Mall, Suite 350, San Diego, CA 92121 (US) (For All Designated States Except US).
SASLOW, Steven, Andrew [US/US]; (US) (For US Only).
ANGELICO, Dean, Anthony [US/US]; (US) (For US Only).
BAGNALL, Robert, Richard [US/US]; (US) (For US Only).
GELLER, Harold, Samuel [CA/US]; (US) (For US Only).
KLUECK, Cherri, Lynn [US/US]; (US) (For US Only)
Inventors: SASLOW, Steven, Andrew; (US).
ANGELICO, Dean, Anthony; (US).
BAGNALL, Robert, Richard; (US).
GELLER, Harold, Samuel; (US).
KLUECK, Cherri, Lynn; (US)
Agent: LIPSITZ, Barry, R.; Lipsitz & McAllister, LLC, 755 Main Street, Building No. 8, Monroe, CT 06468 (US)
Priority Data:
60/706,951 09.08.2005 US
11/501,668 08.08.2006 US
Title (EN) APPARATUS, SYSTEMS AND METHODS FOR BROADCAST ADVERTISTING STEWARDSHIP
(FR) APPAREILS, SYSTEMES ET PROCEDES D'ADMINISTRATION DE LA PUBLICITE A LA RADIO
Abstract: front page image
(EN)The present invention provides interactive and automated methods and systems that facilitate the improved stewardship of broadcast advertising by all industry participants. The system employs data from multiple sources, such as agency media management systems; broadcaster inventory and sales management systems; agency and broadcaster traffic management systems; and the ConfirMedia® broadcast monitoring system developed by Verance Corporation; as well as from third-party industry data sources such as electronic program guides, broadcaster and market population data, and audience rating services, to allow the fulfillment of broadcast advertising agreements to be verified and accounted for, and for discrepancies between various data sources to be identified and resolved.
(FR)La présente invention concerne des procédés et systèmes interactifs et informatisés qui facilitent l'administration améliorée de la publicité à la radio par tous les participants de l'industrie. Ce système utilise des données issues de multiples sources, telles que des systèmes de gestion média agence; des systèmes répertoires de diffuseurs et de gestion des ventes; des systèmes de gestion de trafic agence et diffuseur; et le système de surveillance de diffusion ConfirMedia® développé par Verance Corporation. Ce système utilise également de données issues de sources de données industrie-tiers telles que des guides de programmes électroniques, des données diffuseur et population du marché et services taux d'écoute afin de permettre la vérification et la prise en compte de la satisfaction aux accords concernant la publicité à la radio, et d'identifier et de résoudre les divergences entre différentes sources de données.
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BW, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LV, LY, MA, MD, MG, MK, MN, MW, MX, MZ, NA, NG, NI, NO, NZ, OM, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HU, IE, IS, IT, LT, LU, LV, MC, NL, PL, PT, RO, SE, SI, SK, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG).
Publication Language: English (EN)
Filing Language: English (EN)