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1. (WO2007011562) METHOD, SYSTEM AND COMPUTER PROGRAM PRODUCT FOR EXECUTING A MARKETING CAMPAIGN
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2007/011562 International Application No.: PCT/US2006/026630
Publication Date: 25.01.2007 International Filing Date: 07.07.2006
IPC:
G06F 17/00 (2006.01) ,G06F 17/30 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
Applicants:
24/7 CUSTOMER, INC. [US/US]; 720 University Ave., Suite 100 Los Gatos, CA 95032, US (AllExceptUS)
Inventors:
KANNAN, Pallipuram, V.; US
MILLER, Reagan, R.; US
Agent:
BOTJER, William, L.; PO Box 478 Center Moriches, NY 11934, US
Priority Data:
11/184,29218.07.2005US
Title (EN) METHOD, SYSTEM AND COMPUTER PROGRAM PRODUCT FOR EXECUTING A MARKETING CAMPAIGN
(FR) PROCEDE, SYSTEME ET PRODUIT DE PROGRAMME INFORMATIQUE PERMETTANT DE METTRE EN OEUVRE UNE CAMPAGNE MARKETING
Abstract:
(EN) The present invention relates to a method system and a computer program to execute a marketing campaign through multiple communication mediums. Customers are contacted through emails, mails and mails for marketing products or services. The system executing the marketing campaign receives the customers' responses and classifies the customer responses accordingly. The system further generates a consolidated report for the marketing campaign based on the customers' responses.
(FR) La présente invention concerne un procédé, un système et un produit de programme informatique permettant de mettre en oeuvre une campagne marketing à travers plusieurs média de communication. Selon ce mode de réalisation, les clients sont contactés par l'intermédiaire de courriers électroniques, de courriers postaux et de courriers publicitaires pour des services ou des produits marketing. Le système mettant en oeuvre la campagne marketing reçoit les réponses des clients et les classe de manière appropriée. Ensuite, le système génère un rapport complet pour la campagne marketing, lequel rapport est fondé sur les réponses des clients.
front page image
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BW, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LV, LY, MA, MD, MG, MK, MN, MW, MX, MZ, NA, NG, NI, NO, NZ, OM, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HU, IE, IS, IT, LT, LU, LV, MC, NL, PL, PT, RO, SE, SI, SK, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)
Also published as:
EP1929404JP2009501999CN101223519AU2006270348IN9384/DELNP/2007