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1. (WO2007009180) PRESENTATION CONTENT MANAGEMENT AND CREATION SYSTEMS AND METHODS
Note: Text based on automatic Optical Character Recognition processes. Please use the PDF version for legal matters

CLAIMS:
1. A presentation content management and creation system comprising:
a database of sorted media components;
a controller coupled to be in communication with the database for scheduling and rendering media components selected from the database into a real time media presentation;
at least one output device coupled to be in communication with the controller for outputting the real time media presentation;
wherein the controller renders the selected media components as the real time presentation is being communicated to the at least one output device.

2. The system of claim 1 , further comprising an administrator module coupled to be in communication with the database and the controller.

3. The system of claim 2, wherein the database, the controller and the administrator module are coupled to be in communication in a store control unit.

4. The system of claim 1 , wherein the media components selected from the database include at least one of the following: a static media component, a dynamic media component.

5. The system of claim 4, wherein a dynamic media component is selected when a change in the real time presentation is required.

6. The system of claim 1 , wherein at least one attribute of at least one of the dynamic media components is determined by the controller.

7. The system of claim 6, wherein attributes of the media components include: colour, opacity, position, size, duration, volume, layer order, text size, text style, blend level transparency or combinations thereof.

8. The system of claim 1 , further comprising a customer demographic database coupled to be in communication with a user interface device and the database of sorted media components.

9. The system of claim 8, wherein the user interface device also functions as the at least one output device.

10. The system of claim 1 , wherein at least some of the media components in the database of sorted media components are provided by entertainment media content providers.

11. The system of claim 8, wherein in response to one or more selections made by a user via the user interface, the real time media presentation is communicated to the at least one output device.

12. The system of claim 8, wherein the one or more selections made by the user include selecting whether or not advertisements are to be included in the real time media presentation.

13. The system of claim 12, wherein if advertisements are to be included in the real time media presentation, the advertisements are selected by the controller on the basis of data relating to the user stored in the customer demographic database.

14. The system of claim 13, wherein said advertisements are selected from an advertisement database coupled to be in communication with the controller.

15. The system of claim 1, wherein the media components scheduled and/or rendered by the controller are determined at least partially in response to signals detected by one or more of the following devices coupled to be in communication with the controller: an image capturing device, a motion sensor, a sensitive/voice activated screen.

16. A controller for a presentation content management and creation system, said controller comprising:
a scheduler module for selecting media components from a database of sorted media components and creating a play-list of scheduled media components; and
a renderer module for rendering the scheduled media components into a real time media presentation as the real time presentation is being communicated to at least one output device coupled to be in communication with the controller.

17. The controller of claim 16, wherein the scheduler module randomly selects media components from the database of sorted media components via a list of media components stored in the controller.

18. The controller of claim 16, wherein the media components are sorted at least by a media category required in the presentation.

19. The controller of claim 16, wherein the scheduler separates the scheduled media components into dynamic components and static components.

20. The controller of claim 19, wherein the dynamic components, if required, are selected according to one or more identifying parameters specified for said dynamic components.

21. The controller of claim 16, wherein the renderer module separates the components constituting the scheduled media into dynamic components and static components.

22. The controller of claim 21 , wherein the renderer module reselects at least one of the dynamic components when a change in the real-time presentation is required.

23. The controller of claim 21 , wherein the renderer module combines the static components and the dynamic components in the real-time presentation.

24. The controller of claim 16, wherein the sorted media components are sorted by a media subcategory required in the presentation.

25. The controller of claim 16, wherein the renderer module changes the presentation of a media component due to one or more of the following: an internal input, an external input.

26. A method of creating a presentation including:
selecting media components from a database of sorted media components; creating a play-list of scheduled media components; and
rendering the scheduled media components into a real time media presentation as the real time presentation is being communicated to at least one output device.

27. The method of claim 26, further including separating the media components constituting the scheduled media into dynamic components and static components.

28. The method of claim 27, further including changing at least one of the dynamic components when a change in the real time media presentation is required.

29. The method of claim 28, wherein changing at least one of the dynamic components includes:
determining a type and at least one parameter of the at least one dynamic component that requires changing; and
selecting a replacement component from at least one component list according to the parameters.

30. The method of claim 27, further including combining the static components and the dynamic components in the real-time media presentation.

31. The method of claim 26, further including recording details of the media components for auditing purposes once displayed in the real time media presentation.

32. A presentation content management system comprising the controller of claim 16.