Search International and National Patent Collections
Some content of this application is unavailable at the moment.
If this situation persists, please contact us atFeedback&Contact
1. (WO2007002859) METHODS AND APPARATUS FOR A STATISTICAL SYSTEM FOR TARGETING ADVERTISEMENTS
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2007/002859 International Application No.: PCT/US2006/025441
Publication Date: 04.01.2007 International Filing Date: 28.06.2006
IPC:
G06F 13/00 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
13
Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
Applicants:
CHOICESTREAM, INC. [US/US]; 210 Broadway Street Cambridge, MA 02139, US (AllExceptUS)
PATEL, Jayendu, S. [US/US]; US (UsOnly)
GOPINATH, Dinesh [IN/US]; US (UsOnly)
Inventors:
PATEL, Jayendu, S.; US
GOPINATH, Dinesh; US
Agent:
CHAPIN, Barry, W. ; Chapin Intellectual Property Law, LLC Westborough Office Park 1700 West Park Drive Westborough, MA 01581, US
Priority Data:
60/694,66128.06.2005US
Title (EN) METHODS AND APPARATUS FOR A STATISTICAL SYSTEM FOR TARGETING ADVERTISEMENTS
(FR) PROCEDES ET APPAREIL POUR SYSTEME STATISTIQUE DE CIBLAGE D'ANNONCES PUBLICITAIRES
Abstract:
(EN) A system examines a user profile based on a knowledge associated with a user. The system examines a content context profile associated with a type of application and an application environment. The system examines an advertisement profile associated with a plurality of advertisements that include a plurality of attributes. The system then conditionally selects at least one preferred advertisement from the plurality of advertisements for presentation to the user. The at least one preferred advertisement is selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile.
(FR) L'invention concerne un système qui examine un profil utilisateur sur la base d'une connaissance associée à un utilisateur. Le système étudie un profil de contexte de contenu associé à un type d'application et à un environnement d'application. Le système examine un profil d'annonce publicitaire associé à une pluralité d'annonces publicitaires comprenant une pluralité d'attributs. Le système choisit alors de manière conditionnelle, parmi la pluralité d'annonces publicitaires, au moins une annonce publicitaire préférée qui sera présentée à l'utilisateur. L'annonce publicitaire préférée est choisie sur la base d'une analyse statistique du profil utilisateur, du profil d'annonce publicitaire et du profil de contexte de contenu.
front page image
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BW, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LT, LU, LV, LY, MA, MD, MG, MK, MN, MW, MX, MZ, NA, NG, NI, NO, NZ, OM, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HU, IE, IS, IT, LT, LU, LV, MC, NL, PL, PT, RO, SE, SI, SK, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)
Also published as:
KR1020080043764IL188391EP1896958JP2008545200CA2613200IN237/KOLNP/2008