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1. (WO2007001770) AUTOMATIC AD PLACEMENT
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2007/001770 International Application No.: PCT/US2006/022092
Publication Date: 04.01.2007 International Filing Date: 06.06.2006
IPC:
G06F 17/30 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
Applicants:
MICROSOFT CORPORATION [US/US]; One Microsoft Way Redmond, Washington 98052-6399, US (AllExceptUS)
Inventors:
MEEK, Christopher A.; US
HECKERMAN, David Earl; US
CHICKERING, David Maxwell; US
Priority Data:
11/168,14928.06.2005US
Title (EN) AUTOMATIC AD PLACEMENT
(FR) PLACEMENT DE PUBLICITES AUTOMATIQUE
Abstract:
(EN) A computer-implemented method is provided for controlling placement of ad impressions, corresponding to ads, displayed on a web page. The method includes recording features corresponding to ad impressions. Recording features can include collecting sufficient statistics for a Naïve Bayes model in some embodiments. A statistical algorithm is then used to automatically control placement of ad impressions.
(FR) L'invention concerne un procédé mis en oeuvre par ordinateur et permettant de commander le placement d'impressions de publicités, correspondant à des publicités, affichées sur une page web. Le procédé consiste à enregistrer des caractéristiques correspondant à des impressions de publicités. L'enregistrement de caractéristiques peut consister à recueillir suffisamment de statistiques pour un modèle de Naïve Bayes dans quelques modes de réalisation. Un algorithme statistique est ensuite utilisé pour commander automatiquement le placement d'impressions de publicités.
front page image
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BW, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, LY, MA, MD, MG, MK, MN, MW, MX, MZ, NA, NG, NI, NO, NZ, OM, PG, PH, PL, PT, RO, RS, RU, SC, SD, SE, SG, SK, SL, SM, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HU, IE, IS, IT, LT, LU, LV, MC, NL, PL, PT, RO, SE, SI, SK, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)
Also published as:
KR1020080021717EP1894136JP2008547129US20060293950CN101203852