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1. WO2006015188 - METHODS AND APPARATUS FOR IMPROVING THE ACCURACY AND REACH OF ELECTRONIC MEDIA EXPOSURE MEASUREMENT SYSTEMS

Publication Number WO/2006/015188
Publication Date 09.02.2006
International Application No. PCT/US2005/026921
International Filing Date 29.07.2005
IPC
G01C 21/30 2006.1
GPHYSICS
01MEASURING; TESTING
CMEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
21Navigation; Navigational instruments not provided for in groups G01C1/-G01C19/104
26specially adapted for navigation in a road network
28with correlation of data from several navigational instruments
30Map- or contour-matching
G06F 17/30 2006.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
30Information retrieval; Database structures therefor
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G08G 1/20
GPHYSICS
08SIGNALLING
GTRAFFIC CONTROL SYSTEMS
1Traffic control systems for road vehicles
20Monitoring the location of vehicles belonging to a group, e.g. fleet of vehicles, countable or determined number of vehicles
Applicants
  • NIELSEN MEDIA RESEARCH, INC [US]/[US] (AllExceptUS)
  • RDP & ASSOCIATES INC. [US]/[US] (AllExceptUS)
  • BAKER, James, W. [US]/[US] (UsOnly)
  • PASCO, Daniel, L. [US]/[US] (UsOnly)
  • BURKE, Kay, S. [US]/[US] (UsOnly)
  • PERCY, Roger, D. [US]/[US] (UsOnly)
  • PERCY, Cameron, R. [US]/[US] (UsOnly)
Inventors
  • BAKER, James, W.
  • PASCO, Daniel, L.
  • BURKE, Kay, S.
  • PERCY, Roger, D.
  • PERCY, Cameron, R.
Agents
  • ZIMMERMAN, Mark, C.
Priority Data
60/592,55430.07.2004US
Publication Language English (en)
Filing Language English (EN)
Designated States
Title
(EN) METHODS AND APPARATUS FOR IMPROVING THE ACCURACY AND REACH OF ELECTRONIC MEDIA EXPOSURE MEASUREMENT SYSTEMS
(FR) PROCEDES ET APPAREIL POUR L'AMELIORATION DE LA PRECISION ET DE LA PORTEE DE SYSTEMES DE MESURES ELECTRONIQUES D'EXPOSITION AUX MEDIAS
Abstract
(EN) Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems are disclosed. A disclosed method includes processing data representative of locations recorded by an electronic device to enhance at least one of completeness or accuracy of the data, deriving position fixes from the processed data, and modifying at least one of the derived position fixes to align with a known course of travel.
(FR) La présente invention a trait à des procédés et appareil pour l'amélioration de la précision et de la portée de systèmes de mesures électroniques d'exposition aux médias. Un procédé de l'invention comprend le traitement de données représentatives de sites enregistrées par un dispositif électronique pour l'amélioration d'au moins un aspect parmi l'intégralité ou la précision des données, le calcul de relevés de position à partir des données traitées, et la modification d'au moins un des relevés de position calculés pour l'alignement avec un cap de déplacement connu.
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