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1. (WO2005088512) PREDICTING INVENTORY AVAILABILITY AND PRIORITIZING THE SERVING OF COMPETING ADVERTISEMENTS BASED ON CONTRACT VALUE
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/2005/088512 International Application No.: PCT/US2005/008230
Publication Date: 22.09.2005 International Filing Date: 11.03.2005
IPC:
G06Q 30/00 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
Applicants:
YAHOO! INC. [US/US]; D-274, 701 First Avenue Sunnyvale, CA 94089, US (AllExceptUS)
ANAND, Shubhasheesh [IN/US]; US (UsOnly)
CLOTHIER, Michael [US/US]; US (UsOnly)
EBRAHIMI, Armin [US/US]; US (UsOnly)
MEHTA, Bhavesh [US/US]; US (UsOnly)
Inventors:
ANAND, Shubhasheesh; US
CLOTHIER, Michael; US
EBRAHIMI, Armin; US
MEHTA, Bhavesh; US
Agent:
HICKMAN, Brian, D. ; Hickman Palermo Truong & Becker LLP 2055 Gateway Place Suite 550 San Jose, CA 95110, US
Priority Data:
10/799,04811.03.2004US
Title (EN) PREDICTING INVENTORY AVAILABILITY AND PRIORITIZING THE SERVING OF COMPETING ADVERTISEMENTS BASED ON CONTRACT VALUE
(FR) PREDICTION DE LA DISPONIBILITE DE STOCKS ET PRIORITISATION DE LA PRESENTATION DE PUBLICITES CONCURRENTES EN FONCTION DE LA VALEUR DE CONTRATS
Abstract:
(EN) Techniques are provided for selecting among the advertisements that are competing for a slot based, at least in part, on the potential revenue amounts associated with the advertisements (104). Each of the potential revenue amounts may, for example, reflects a value that a provider expects to receive in exchange for the provider’s performance of the delivery obligations associated with the advertisements (312). Other factors may also be considered in selecting among the competing advertisements, such as whether the slot has been reserved for buyers that satisfy a set of criteria (202).
front page image
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BW, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN, IS, JP, KE, KG, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MA, MD, MG, MK, MN, MW, MX, MZ, NA, NI, NO, NZ, OM, PG, PH, PL, PT, RO, RU, SC, SD, SE, SG, SK, SL, SM, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, YU, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HU, IE, IS, IT, LT, LU, MC, NL, PL, PT, RO, SE, SI, SK, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)