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Machine translation
1. (WO2005062863) METHOD AND SYSTEM FOR PROVIDING TARGETED GRAPHICAL ADVERTISEMENTS
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2005/062863    International Application No.:    PCT/US2004/042992
Publication Date: 14.07.2005 International Filing Date: 22.12.2004
IPC:
G06F 17/30 (2006.01)
Applicants: GOOGLE, INC. [US/US]; 1600 Amphitheatre Parkway, Nountain View, CA 94043 (US) (For All Designated States Except US).
WISEMAN, Leora, Ruth [IS/IS]; (US) (For US Only).
AGARWAL, Sumit [US/US]; (US) (For US Only)
Inventors: WISEMAN, Leora, Ruth; (US).
AGARWAL, Sumit; (US)
Agent: BUROKER, Brian, M.; Hunton & Williams LLP, 1900 K Street, N.W., Washington, DC 20006 (US)
Priority Data:
10/742,791 23.12.2003 US
Title (EN) METHOD AND SYSTEM FOR PROVIDING TARGETED GRAPHICAL ADVERTISEMENTS
(FR) PROCEDE ET SYSTEME DE FOURNITURE D'ANNONCE PUBLICITAIRES GRAPHIQUES CIBLEES
Abstract: front page image
(EN)A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.
(FR)L'invention concerne un système et un procédé destinés à fournir des annonces publicitaire graphiques ciblées. Ce procédé peut consister à: identifier une annonce publicitaire graphique associée à une entité (par ex., un annonceur); associer un ou plusieurs concepts à l'annonce publicitaire graphique; recevoir une demande pour une annonce publicitaire associée au concept; et livrer une annonce publicitaire graphique associée au concept. L'annonce publicitaire graphique est placée pour être affichée en fonction d'un classement d'annonces publicitaires associé au concept, le classement se basant sur un paramètre au moins, tel que le prix offert par l'entité.
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BW, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN, IS, JP, KE, KG, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MA, MD, MG, MK, MN, MW, MX, MZ, NA, NI, NO, NZ, OM, PG, PH, PL, PT, RO, RU, SC, SD, SE, SG, SK, SL, SM, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, YU, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HU, IE, IS, IT, LT, LU, MC, NL, PL, PT, RO, SE, SI, SK, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG).
Publication Language: English (EN)
Filing Language: English (EN)