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Machine translation
1. (WO2005031589) PERFORMANCE-BASED ONLINE ADVERTISING SYSTEM AND METHOD
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2005/031589    International Application No.:    PCT/US2004/030985
Publication Date: 07.04.2005 International Filing Date: 23.09.2004
IPC:
G06Q 30/00 (2012.01)
Applicants: MARCHEX, INC. [US/US]; 413 Pine Street, Suite 500, Seattle, WA 98101 (US) (For All Designated States Except US).
HOROWITZ, Russell, C. [US/US]; (US) (For US Only).
CHRISTOTHOULOU, Peter [US/US]; (US) (For US Only).
CALDWELL, Ethan [US/US]; (US) (For US Only).
KEISTER, John [US/US]; (US) (For US Only).
KORMAN, Walter [US/US]; (US) (For US Only).
BUSBY, John [US/US]; (US) (For US Only)
Inventors: HOROWITZ, Russell, C.; (US).
CHRISTOTHOULOU, Peter; (US).
CALDWELL, Ethan; (US).
KEISTER, John; (US).
KORMAN, Walter; (US).
BUSBY, John; (US)
Agent: VILLAMAR, Carlos, R.; Nixon Peabody LLP, 401 9th Street N.W., Washington, DC 20004 (US)
Priority Data:
60/504,963 23.09.2003 US
Title (EN) PERFORMANCE-BASED ONLINE ADVERTISING SYSTEM AND METHOD
(FR) SYSTEME ET PROCEDE DE PUBLICITE EN LIGNE FONDES SUR LA PERFORMANCE
Abstract: front page image
(EN)A system (100), method, and computer program product for online advertising, including computing and dynamically updating (104) a cost-per-click (CPC) value of an advertisement for an advertisement traffic source (102/106/110) based on a variable (112); and automatically uploading and distributing (108) the advertisement to the traffic source (102/106/110). The variable (112) includes price, advertisement traffic source, and advertiser variables (112).
(FR)L'invention porte sur un système (100), un procédé et un programme informatique pour la publicité en ligne, consistant à calculer et à mettre à jour de manière dynamique (104) une valeur de coût par clic d'une source de trafic (102/106/110) en fonction d'une variable (112), et à télécharger et distribuer automatiquement (108) la publicité vers la source de trafic (102/106/110). La variable (112) comprend le prix, la source de trafic de publicité, et les variables du publicitaire (112).
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BW, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN, IS, JP, KE, KG, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MA, MD, MG, MK, MN, MW, MX, MZ, NA, NI, NO, NZ, OM, PG, PH, PL, PT, RO, RU, SC, SD, SE, SG, SK, SL, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, YU, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HU, IE, IT, LU, MC, NL, PL, PT, RO, SE, SI, SK, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG).
Publication Language: English (EN)
Filing Language: English (EN)