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1. WO2002037334 - SYSTEM AND METHOD FOR PERFORMING CONTENT EXPERIENCE MANAGEMENT

Publication Number WO/2002/037334
Publication Date 10.05.2002
International Application No. PCT/US2001/042842
International Filing Date 30.10.2001
IPC
G06F 17/30 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
30Information retrieval; Database structures therefor
G06Q 30/00 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
CPC
G06F 16/9535
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
90Details of database functions independent of the retrieved data types
95Retrieval from the web
953Querying, e.g. by the use of web search engines
9535Search customisation based on user profiles and personalisation
G06F 16/958
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
90Details of database functions independent of the retrieved data types
95Retrieval from the web
958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants
  • ELIAS ARTS CORPORATION [US]/[US]
Inventors
  • CAREY, Brian, M.
  • CHAMBARD, François
  • ELIAS, Scott, S.
  • HORWITZ, Daron, M.
  • STEIN, Andrew, J.
Agents
  • GOTTS, Lawrence, J.
Priority Data
60/243,86230.10.2000US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR PERFORMING CONTENT EXPERIENCE MANAGEMENT
(FR) SYSTEME ET PROCEDE PERMETTANT D"EFFECTUER LA GESTION D"EXPERIMENTATION DE CONTENUS
Abstract
(EN)
A system and method for content experience management is disclosed. The system includes content (102), user (104) and client (106) databases, and a recommendation engine (108) and server (112) that facilitates the delivery, presentation, and management of several types of content by businesses to design meaningful, lasting and effective experiences for consumers. The method and computer program product keeps consumers utilizing a new media device engaged, communicates brand messages, and develops consumer loyalty via a variety of touchpoints (116). The business would employ the system described herein to return appropriate experience enhancing content to the consumer. The experience enhancing content is selected by the recommendation engine based databases. The content is then presented to the consumer as part of the Web browsing experience. The consumer"s reactions are correlated to the content delivered and sent to the business as "feedback data". Because the system is outcome-focused, the feedback data are forwarded to the system.
(FR)
La présente invention concerne un système et un procédé permettant de gérer des expériences de contenus. Le système comprend des bases de données de contenus (102), d"usagers (104) et de clients (106) ainsi qu"un moteur (108) et un serveur (112) de recommandations qui contribuent à distribuer, présenter et gérer plusieurs types de contenu par des entreprises pour concevoir des expériences significatives, durables et efficaces destinées aux consommateurs. Le procédé et le produit de programme d"ordinateur permettent de retenir les consommateurs au moyen d"un nouveau dispositif médiatique connecté, de communiquer des messages de marques et de forger la fidélité des consommateurs au moyen d"une pluralité de kiosques multimédia (116). L"entreprise peut donc employer ce système pour renvoyer au consommateur du contenu approprié améliorant l"expérience. Le contenu améliorant l"expérience est sélectionné par les bases de données fondées sur le moteur de recommandations. Le contenu est ensuite présenté au consommateur dans le cadre d"une expérience d"exploration Web. Les réactions du consommateur sont corrélées au contenu distribué et envoyées à l"entreprise en tant que « données de rétroaction ». Etant donné que le système est centré sur le résultat, les données de rétroaction sont renvoyées au système.
Also published as
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