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1. WO2002035324 - SYSTEM AND METHOD FOR MANAGING DIGITAL CONTENT

Publication Number WO/2002/035324
Publication Date 02.05.2002
International Application No. PCT/CA2001/001514
International Filing Date 26.10.2001
Chapter 2 Demand Filed 27.05.2002
IPC
G06F 21/10 2013.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
21Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
10Protecting distributed programs or content, e.g. vending or licensing of copyrighted material
G06Q 30/00 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
H04L 29/06 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
29Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/-H04L27/136
02Communication control; Communication processing
06characterised by a protocol
CPC
G06F 21/10
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
21Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
10Protecting distributed programs or content, e.g. vending or licensing of copyrighted material
G06F 2221/2135
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
2221Indexing scheme relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
21Indexing scheme relating to G06F21/00 and subgroups addressing additional information or applications relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
2135Metering
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04L 2463/101
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
2463Additional details relating to network architectures or network communication protocols for network security covered by H04L63/00
101applying security measures for digital rights management
H04L 2463/102
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
2463Additional details relating to network architectures or network communication protocols for network security covered by H04L63/00
102applying security measure for e-commerce
H04L 63/0442
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
63Network architectures or network communication protocols for network security
04for providing a confidential data exchange among entities communicating through data packet networks
0428wherein the data content is protected, e.g. by encrypting or encapsulating the payload
0442wherein the sending and receiving network entities apply asymmetric encryption, i.e. different keys for encryption and decryption
Applicants
  • NETACTIVE INC [CA]/[CA]
Inventors
  • THOMSON, Scott, Alan
  • LAROSE, Gordon, Edward
Priority Data
09/696,29526.10.2000CA
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR MANAGING DIGITAL CONTENT
(FR) SYSTÈME ET PROCÉDÉ DE GESTION DE CONTENU NUMÉRIQUE
Abstract
(EN)
A method, device and computer readable medium for controlling the presentation of primary content (such as an e-mail message, web page, computer game or other executable program) is described such that secondary content, including advertising, is always presented to a user in the manner that is intended. An audience management system, through the use of audience management software and audience management metadata, ensures that it is not possible for a user to be presented with primary content without also being presented with secondary content as it was intended to be presented. The primary content is delivered to a user in encrypted form to prevent unauthorized access. The user is also provided with the secondary content, audience management metadata specifying rules for the presentation of the primary content and the secondary content at the user's computer, and audience management software that authenticates all the aforesaid components.
(FR)
La présente invention concerne un procédé, un dispositif et un support informatique permettant de commander la présentation d'un contenu primaire (message de courrier électronique, page web, jeu électronique, ou autre programme exécutable), de façon que le contenu secondaire, et notamment la publicité, se présente systématiquement à un utilisateur de la façon prévue. Un système de gestion d'auditoire mettant en oeuvre un logiciel de gestion d'auditoire et des méta-données de gestion d'auditoire, garantit qu'il n'est pas possible pour un utilisateur que le contenu primaire lui soit présenté sans le contenu secondaire qui lui était également destiné. Le contenu primaire est remis à l'utilisateur en format crypté pour interdire l'accès non autorisé. L'utilisateur reçoit également le contenu secondaire, les méta-données de gestion d'auditoire spécifiant les règles de présentation du contenu primaire et du contenu secondaire au niveau de l'ordinateur de l'utilisateur, et le logiciel de gestion d'auditoire qui authentifie ces composants. La gestion des droits numériques peut également faire partie des fonctions du logiciel de gestion d'auditoire. Le ciblage du contenu secondaire est également possible. L'invention concerne également des contre-mesures empêchant les pirates informatiques d'altérer les contenus primaires et secondaires ainsi que les méta-données de gestion d'auditoire.
Also published as
US10425989
Latest bibliographic data on file with the International Bureau