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Machine translation
1. (WO2002033629) SYSTEM AND METHOD FOR INTEGRATED SCHEDULING AND ADVERTISING CONTENT MANAGEMENT PROGRAMS
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2002/033629    International Application No.:    PCT/US2001/032326
Publication Date: 25.04.2002 International Filing Date: 18.10.2001
Chapter 2 Demand Filed:    17.05.2002    
IPC:
G06Q 30/00 (2012.01)
Applicants: MEDIAPLEX, INC. [US/US]; 922 South DeAnza Boulevard San Jose, CA 95129 (US)
Inventors: HEWITT, William; (US)
Agent: GASEY, Arthur, A.; Niro, Scavone, Haller & Niro Suite 4600 181 West Madison Street Chicago, IL 60602 (US)
Priority Data:
09/692,278 19.10.2000 US
Title (EN) SYSTEM AND METHOD FOR INTEGRATED SCHEDULING AND ADVERTISING CONTENT MANAGEMENT PROGRAMS
(FR) SYSTEME ET PROCEDE DESTINES A DES PROGRAMMES INTEGRES DE GESTION DE CONTENU D'ORGANISATION ET DE PUBLICITE
Abstract: front page image
(EN)A system and method for integrating content management and advertising scheduling as part of an online marketing campaign (100) is described. The system includes an advertising scheduling module for generating an advertising production schedule and task list in response to a request for an advertising campaign. The advertising schedule module can update the project information based upon inputs from advertising agency members (102) and clients (103) inputting information from remote computers, as well as information input from a content manager module.
(FR)L'invention concerne un système et un procédé permettant d'intégrer la gestion de contenu et l'organisation publicitaire pour une campagne de commercialisation en ligne (100). Le système comprend un module d'organisation publicitaire pour générer un calendrier de production publicitaire et une liste de tâches en réponse à une demande de campagne publicitaire. Le module d'organisation publicitaire peut mettre à jour les informations de projet sur la base des entrées de membres d'agences publicitaires (102) et de clients (103) introduisant des informations à partir d'ordinateurs distants, ainsi que des entrées d'informations à partir d'un module de gestion de contenu.
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN, IS, JP, KE, KG, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MA, MD, MG, MK, MN, MW, MX, MZ, NO, NZ, PL, PT, RO, RU, SD, SE, SG, SI, SK, SL, TJ, TM, TR, TT, TZ, UA, UG, UZ, VN, YU, ZA, ZW.
African Regional Intellectual Property Organization (GH, GM, KE, LS, MW, MZ, SD, SL, SZ, TZ, UG, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, CH, CY, DE, DK, ES, FI, FR, GB, GR, IE, IT, LU, MC, NL, PT, SE, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG).
Publication Language: English (EN)
Filing Language: English (EN)