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Machine translation
1. (WO2002001471) PERFORMANCE MEASUREMENT METHOD FOR PUBLIC RELATIONS, ADVERTISING AND SALES EVENTS
Latest bibliographic data on file with the International Bureau   

Pub. No.:    WO/2002/001471    International Application No.:    PCT/US2001/020692
Publication Date: 03.01.2002 International Filing Date: 28.06.2001
Chapter 2 Demand Filed:    28.01.2002    
IPC:
G06F 17/30 (2006.01), G06Q 30/02 (2012.01)
Applicants: RIGHT ANGLE RESEARCH LLC [US/US]; 240 North Avenue, New Rochelle, NY 10801 (US) (For All Designated States Except US).
HOTZ, Lawrence [US/US]; (US) (For US Only)
Inventors: HOTZ, Lawrence; (US)
Agent: ISLAM, Shahan; Rosenman & Colin LLP, 575 Madison Avenue, New York, NY 10022 (US)
Priority Data:
09/605,412 28.06.2000 US
Title (EN) PERFORMANCE MEASUREMENT METHOD FOR PUBLIC RELATIONS, ADVERTISING AND SALES EVENTS
(FR) PROCEDE DE MESURE DE PERFORMANCE EN MATIERE D'EVENEMENTS DE RELATIONS PUBLIQUES, DE PUBLICITE ET DE VENTES
Abstract: front page image
(EN)The present invention is a system and method for the evaluation and measurement of the performance of public relations, advertising and sales events to a particular user in order to provide value added relevance to marketing information. The invention provides a computer based means (11) consolidating in an easily accessed format, information (14) that has relevance to the marketing process of a particular brand or product and the performance measurement of a plurality of public relations events.
(FR)L'invention concerne un système et un procédé d'évaluation et de mesure de la performance en matière d'événements de relations publiques, de publicité et de ventes par rapport à un utilisateur particulier afin de donner aux informations de commercialisation une pertinence à valeur ajoutée. L'invention concerne un moyen informatique (11) regroupant, dans un format aisément accessible, des informations (14) qui sont pertinentes au processus de commercialisation d'une marque ou d'un produit particulier, ainsi que la mesure de la performance d'une pluralité d'événements de relations publiques.
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN, IS, JP, KE, KG, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MA, MD, MG, MK, MN, MW, MX, MZ, NO, NZ, PL, PT, RO, RU, SD, SE, SG, SI, SK, SL, TJ, TM, TR, TT, TZ, UA, UG, US, UZ, VN, YU, ZA, ZW.
African Regional Intellectual Property Organization (GH, GM, KE, LS, MW, MZ, SD, SL, SZ, TZ, UG, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (AT, BE, CH, CY, DE, DK, ES, FI, FR, GB, GR, IE, IT, LU, MC, NL, PT, SE, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GW, ML, MR, NE, SN, TD, TG).
Publication Language: English (EN)
Filing Language: English (EN)