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. (WO2002001433) COMPUTER SYSTEM AND METHOD FOR BUILDING CUSTOMER LOYALTY

Pub. No.:    WO/2002/001433    International Application No.:    PCT/FR2001/002020
Publication Date: Fri Jan 04 00:59:59 CET 2002 International Filing Date: Wed Jun 27 01:59:59 CEST 2001
IPC: G06Q 30/00
G07F 7/10
Applicants: LOYALTY SOFT
PLOMBIN, Bernard, Jean
Inventors: PLOMBIN, Bernard, Jean
DE ROUVILLE, Bertrand
Title: COMPUTER SYSTEM AND METHOD FOR BUILDING CUSTOMER LOYALTY
Abstract:
The invention concerns a computer system for building customer loyalty, comprising a plurality of electronic terminals (1) designed to equip traders, and a plurality of loyalty building cards designed for the clients, the terminals comprising a storage unit for recording at least a loyalty building programme to deliver an information concerning an advantage granted to a client on the basis of data recorded in the storage unit of the card, called client card. The invention is characterised in that the loyalty building card designed for the client is a direct-access card, and the terminals (1) comprise means for recording data corresponding to a local commercial operation in the card storage unit.