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1. (WO2001039024) DYNAMIC INTERNET ADVERTISING

Pub. No.:    WO/2001/039024    International Application No.:    PCT/US2000/032250
Publication Date: Fri Jun 01 01:59:59 CEST 2001 International Filing Date: Thu Nov 23 00:59:59 CET 2000
IPC: G06Q 30/00
Applicants: AVENUE A, INC.
Inventors: LIPSKY, Scott, Eric
BARTLETT, James, Patrick
BECK, Steve
SCHUSTER, Gary, Richard
SPINARSKI, John, Bryan
Title: DYNAMIC INTERNET ADVERTISING
Abstract:
A facility for presenting dynamic advertising in a client computer system is described. The facility receives a specified sequence for advertising messages that identifies advertising messages by reference. The facility retrieves advertising messages identified in the specified sequence and displays them in accordance with the specified sequence. The facility further collects information describing interaction by a user of the client computer system with the displayed advertising messages. The facility transmits this collected information to a separate information processing computer system.