WIPO logo
Mobile | Deutsch | Español | Français | 日本語 | 한국어 | Português | Русский | 中文 | العربية |
PATENTSCOPE

Search International and National Patent Collections
World Intellectual Property Organization
Options
Query Language
Stem
Sort by:
List Length
1. (WO2001001217) ELECTRONIC MARKET MAKER OF ELECTRONIC ATTENTION
Latest bibliographic data on file with the International Bureau   

Pub. No.: WO/2001/001217 International Application No.: PCT/US2000/017364
Publication Date: 04.01.2001 International Filing Date: 22.06.2000
IPC:
G06Q 30/00 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
Applicants: COLORSTAMPS, INC.[US/US]; 2 North Second Street Suite 900 San Jose, CA 95113, US
Inventors: SHI, Chenyang, Victor; US
ZHANG, Yu, Alex; US
ZHANG, Dan; US
LI, Jianwen; US
Agent: LYON & LYON LLP; Mei, Peter C. 633 West Fifth Street Suite 4700 Los Angeles, CA 90071-2066, US
Priority Data:
09/505,35116.02.2000US
60/141,43829.06.1999US
60/161,45925.10.1999US
Title (EN) ELECTRONIC MARKET MAKER OF ELECTRONIC ATTENTION
(FR) DISPOSITIF ELECTRONIQUE COMMERCIAL SERVANT A ATTIRER L'ATTENTION
Abstract:
(EN) The present invention pertains to methods and mechanism for marketing consumer attention for advertising information in a rewards-based manner. According to an aspect, a search engine is provided which allows consumers to enter topics or search terms corresponding to a consumer topic of interest, and in which a search is performed for web sites or advertiser sites that correspond to the consumer topic. Advertisers are permitted to bid for the consumer attention by establishing reward amounts, and any advertiser sites that result from the search are sorted based upon their bid amounts. The higher-reward advertiser sites, or links to those sites, are displayed more prominently than the lower-reward advertiser sites.
(FR) L'invention concerne des procédés et un mécanisme servant à attirer l'attention du consommateur de façon publicitaire basée sur la récompense. Dans un aspect, un moteur de recherche permet aux consommateurs d'entrer des sujets ou des termes de recherche correspondant à un objet d'intérêt pour le consommateur et effectue une recherche de sites Web ou de sites publicitaires correspondant à cet objet. Les annonceurs publicitaires peuvent attirer l'attention du consommateur au moyen de l'établissement de montants de récompenses et les sites publicitaires émanant de la recherche sont triés en fonction de ces montants. Les sites présentant des récompenses plus importantes, ou les liaisons avec ces sites, sont affichés de manière plus évidente que les sites présentant des récompenses moins importantes.
front page image
Designated States: AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BY, BZ, CA, CH, CN, CR, CU, CZ, DE, DK, DM, DZ, EE, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN, IS, JP, KE, KG, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MA, MD, MG, MK, MN, MW, MX, MZ, NO, NZ, PL, PT, RO, RU, SD, SE, SG, SI, SK, SL, TJ, TM, TR, TT, TZ, UA, UG, UZ, VN, YU, ZA, ZW
African Regional Intellectual Property Organization (ARIPO) (GH, GM, KE, LS, MW, MZ, SD, SL, SZ, TZ, UG, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM)
European Patent Office (EPO) (AT, BE, CH, CY, DE, DK, ES, FI, FR, GB, GR, IE, IT, LU, MC, NL, PT, SE)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GW, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)