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1. WO2000044137 - ELECTRONIC MAIL ADVERTISEMENT SYSTEM

Publication Number WO/2000/044137
Publication Date 27.07.2000
International Application No. PCT/JP2000/000260
International Filing Date 20.01.2000
Chapter 2 Demand Filed 31.07.2000
IPC
G06F 15/00 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
15Digital computers in general; Data processing equipment in general
G06F 13/00 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
13Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
G06F 17/30 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
30Information retrieval; Database structures therefor
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 30/06 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
G06Q 50/00 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
CPC
G06Q 10/107
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10Administration; Management
10Office automation, e.g. computer aided management of electronic mail or groupware
107Computer aided management of electronic mail
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04L 51/00
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
51Arrangements for user-to-user messaging in packet-switching networks, e.g. e-mail or instant messages
H04L 51/38
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
51Arrangements for user-to-user messaging in packet-switching networks, e.g. e-mail or instant messages
38in combination with wireless systems
H04W 4/12
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
WWIRELESS COMMUNICATION NETWORKS
4Services specially adapted for wireless communication networks; Facilities therefor
12Messaging; Mailboxes; Announcements
Applicants
  • SONY COMPUTER ENTERTAINMENT INC. [JP/JP]; 1-1, Akasaka 7-chome Minato-ku Tokyo 107-0052, JP
Inventors
  • KAWAI, Eiji; JP
  • ITO, Takeshi; JP
Agents
  • CHIBA, Yoshihiro; Shinjuku Maynds Tower 16F 1-1, Yoyogi 2-chome Shibuya-ku Tokyo 151-0053, JP
Priority Data
11/1484522.01.1999JP
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) ELECTRONIC MAIL ADVERTISEMENT SYSTEM
(FR) SYSTEME DE PUBLICITE PAR COURRIER ELECTRONIQUE
Abstract
(EN)
A high noticeable, highly efficient advertisement medium is provided using portable terminals. Electronic mail data (106) is sent from a sender's terminal (16A) via a PHS network (12) to a receiver's terminal (16B). The sender's terminal has an attribute data memory (42) for storing attributes of a sender as attribute data (102), and adds the attribute data (102) to the electronic mail body data (104) to generate electronic mail data (106) when electronic mail is to be sent to the receiver's terminal. A relay device (22) refers to the attribute data added to the electronic mail data sent from the sender's terminal, extracts advertisement data and/or guide information data (108) matching the attributes from the database, adds the extracted advertisement data and/or guide information data to the electronic mail body data (104), and sends resultant electronic mail data to the receiver's terminal. The display units (48B) (48A) of the receiver's and sender's terminals (16B) (16A) display the contents of the electronic mail body data (104) and the advertisement message, respectively.
(FR)
Support publicitaire extrêmement efficace mettant en application des terminaux portables. Des données (106) de courrier électronique sont envoyées depuis un terminal émetteur (16A) par l'intermédiaire d'un réseau PHS (12) jusqu'à un terminal récepteur (16B). Le terminal émetteur possède une mémoire (42) de données d'attributs servant à mémoriser les attributs d'un émetteur en tant que données d'attributs (102) et à ajouter ces données d'attributs (102) aux données (104) de base de courrier électronique afin de générer des données (106) de courrier électronique quand un courrier électronique doit être envoyé au terminal récepteur. Un relais (22) se réfère aux données d'attributs ajoutées aux données de courrier électronique envoyées depuis le terminal émetteur, extrait des données publicitaires et/ou des données (108) d'information de guidage correspondant aux attributs de la base de données, ajoute ces données extraites de publicité et/ou d'information de guidage aux données (104) de base de courrier électronique et envoie les données de courrier électronique obtenues au terminal récepteur. Les unités d'affichage (48B) (48A) des terminaux émetteur et récepteur (16B) (16A) affichent respectivement les contenus des données (104) de base de courrier électronique et le message publicitaire.
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