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1. WO2000041067 - METHOD AND APPARATUS FOR STIMULATING ELECTRONIC PURCHASES ON A WEB SITE

Publication Number WO/2000/041067
Publication Date 13.07.2000
International Application No. PCT/US2000/000054
International Filing Date 03.01.2000
IPC
G06Q 30/00 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
CPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants
  • KAY, Allen, S. [US/US]; US
Inventors
  • KAY, Allen, S.; US
Agents
  • MCKEOWN, James, F.; Evenson, McKeown, Edwards & Lenahan, P.L.L.C. Suite 700 1200 G Street, N.W. Washington, DC 20005-3814, US
Priority Data
09/225,35505.01.1999US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) METHOD AND APPARATUS FOR STIMULATING ELECTRONIC PURCHASES ON A WEB SITE
(FR) PROCEDE ET DISPOSITIF PERMETTANT D'ENCOURAGER LES ACHATS ELECTRONIQUES SUR UN SITE WEB
Abstract
(EN)
A method and device for stimulating or encouraging a potential customer viewing a merchant's web site (1) on the Internet to purchase goods or services from the web site (1). The method and device include the formation of a link (6) on a web page (6). The link (6) is formed in a predetermined shape and color, each of which have been identified as creating a psychological effect in an individual that will stimulate the individual to proceed with or complete a contemplated purchase.
(FR)
L'invention concerne un procédé et un dispositif permettant de stimuler ou d'encourager un client potentiel visitant le site (1) Web d'un commerçant sur Internet à acheter des biens ou des services sur le site (1) Web. Ce procédé et ce dispositif consistent à créer un lien (6) sur une page Web (6). Ce lien (6) est présenté sous une forme et une couleur prédéterminées reconnues pour exercer sur un individu un effet psychologique apte à stimuler ce dernier de telle manière qu'il poursuive ou termine un achat envisagé.
Also published as
Latest bibliographic data on file with the International Bureau