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1. WO2000014951 - SYSTEM AND METHOD FOR PROVIDING INDIVIDUALIZED TARGETED ELECTRONIC ADVERTISING OVER A DIGITAL BROADCAST MEDIUM

Publication Number WO/2000/014951
Publication Date 16.03.2000
International Application No. PCT/US1999/020597
International Filing Date 08.09.1999
Chapter 2 Demand Filed 13.03.2000
IPC
H04N 7/16 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
7Television systems
16Analogue secrecy systems; Analogue subscription systems
CPC
H04N 21/44222
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
44213Monitoring of end-user related data
44222Analytics of user selections, e.g. selection of programs or purchase activity
H04N 21/812
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
81Monomedia components thereof
812involving advertisement data
H04N 7/165
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
7Television systems
16Analogue secrecy systems; Analogue subscription systems
162Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
165Centralised control of user terminal
Applicants
  • NEXT CENTURY MEDIA, INC. [US]/[US]
Inventors
  • HARVEY, Bill
  • DESPAIN, Gerald
  • LEFEBVRE, Alexandre
  • BERGSTEN, Bjorn
Agents
  • LOHSE, Timothy, W.
Priority Data
09/149,73908.09.1998US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR PROVIDING INDIVIDUALIZED TARGETED ELECTRONIC ADVERTISING OVER A DIGITAL BROADCAST MEDIUM
(FR) SYSTEME ET PROCEDE DE PUBLICITE ELECTRONIQUE CIBLEE PERSONNALISEESUR UN SUPPORT DE DIFFUSION NUMERIQUE
Abstract
(EN)
The invention provides a system and method for indiviualized household (120) and viewer (122) targeted advertising over adigital communications medium, such as digital television, which achieves both short term targeted advertising goals as well as long term targeted advertising goals.
(FR)
L'invention concerne un système et un procédé de publicité ciblée sur les ménages (120) et les téléspectateurs (122) sur un support de communication numérique, tel qu'une télévision numérique, ce système permettant d'atteindre aussi bien des objectifs publicitaires ciblés à court terme que des objectifs publicitaires ciblés à long terme.
Also published as
Latest bibliographic data on file with the International Bureau