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1. (WO1998049640) CLIENT PROFILE MANAGEMENT WITHIN A MARKETING SYSTEM
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/1998/049640 International Application No.: PCT/US1998/006448
Publication Date: 05.11.1998 International Filing Date: 01.04.1998
Chapter 2 Demand Filed: 28.11.1998
IPC:
G06Q 30/00 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
Applicants:
MCI WORLDCOM, INC. [US/US]; 515 East Amite Street Jackson, MS 39201, US
Inventors:
WILKINSON, Roger, Dean; US
SCOTT, Rob; US
LA RUE, Lisa, Goehring; US
ZELTNER, Dan; US
SMYTH, Larry; US
Agent:
GROLZ, Edward, W. ; Scully, Scott, Murphy & Presser 400 Garden City Plaza Garden City New York, NY 11530, US
Priority Data:
08/845,92029.04.1997US
Title (EN) CLIENT PROFILE MANAGEMENT WITHIN A MARKETING SYSTEM
(FR) GESTION DE PROFIL CLIENT DANS UN SYSTEME DE MERCATIQUE
Abstract:
(EN) A computer system includes a database and management software for managing client profiles that are used in marketing contacts. The management software is able to receive and process input data from multiple provider sources for addition to the database. The processing that is perfomed may include that application of data hygiene rules and the reformatting of data into a standardized format. The processing may also include the application of matching rules to determine whether a client profile already exists for the client that is associated with the input data. Overlay rules may be applied to resolve how a client profile shoud be uptdated when a client profile already exists for the client associated with the input data. In this fashion, the management software is able to readily update the database with data received from multiple data sources.
(FR) L'invention concerne un système informatique comprenant une base de données et un logiciel de gestion pour la gestion de profil client, utile en contacts de mercatique. Le logiciel reçoit et traite des données d'entrée en provenance de plusieurs sources d'apport, pour insertion dans la base de données. Le traitement peut englober l'application des règles de rationalisation des données et de reformatage en format normalisé. Il peut aussi comprendre l'application de règles de mise en correspondance, pour déterminner s'il existe déjà un profil client associé aux données d'entrée. Des règles de mise à jour peuvent intervenir s'il faut déterminer comment actualiser le profil lorsqu'il existe déjà un profil client associé aux données d'entrée. Ainsi, le logiciel de gestion peut actualiser rapidemment la base de données à partir des données reçues depuis plusieurs sources.
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Designated States: AU, CA, JP, MX
European Patent Office (AT, BE, CH, CY, DE, DK, ES, FI, FR, GB, GR, IE, IT, LU, MC, NL, PT, SE)
Publication Language: English (EN)
Filing Language: English (EN)
Also published as:
MXPA/a/1999/010033EP0979477JP2002511166 CA2287158AU1998067934