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1. (WO1985004543) PREPROGRAMMED OVER-THE-AIR MARKETING RESEARCH SYSTEM
Latest bibliographic data on file with the International Bureau

Pub. No.: WO/1985/004543 International Application No.: PCT/US1985/000249
Publication Date: 10.10.1985 International Filing Date: 15.02.1985
IPC:
H04N 17/00 (2006.01) ,G06Q 30/02 (2012.01) ,H04H 20/10 (2008.01) ,H04H 60/32 (2008.01) ,H04H 60/43 (2008.01) ,H04N 21/442 (2011.01) ,H04N 21/81 (2011.01) ,H04N 7/00 (2011.01) ,H04N 7/16 (2011.01)
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
17
Diagnosis, testing or measuring for television systems or their details
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
H
BROADCAST COMMUNICATION
20
Arrangements for broadcast or for distribution combined with broadcast
10
Arrangements for replacing or switching information during the broadcast or during the distribution
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
H
BROADCAST COMMUNICATION
60
Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
29
Arrangements for monitoring broadcast services or broadcast-related services
32
Arrangements for monitoring conditions of receiving stations, e.g. malfunction or breakdown of receiving stations
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
H
BROADCAST COMMUNICATION
60
Arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time; Broadcast-related systems
35
Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
38
for identifying broadcast time or space
41
for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
43
for identifying broadcast channels
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
43
Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronizing decoder's clock; Client middleware
442
Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
80
Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
81
Monomedia components thereof
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
7
Television systems
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
7
Television systems
16
Analogue secrecy systems; Analogue subscription systems
Applicants:
A.C. NIELSEN COMPANY [US/US]; Nielsen Plaza Northbrook, IL 60062, US
Inventors:
GOMERSALL, Earl, R.; US
Agent:
VEZEAU, Timothy, J.; Mason, Kolehmainen, Rathburn & Wyss 20 North Wacker Drive Suite 4200 Chicago, IL 60606, US
Priority Data:
593,59626.03.1984US
Title (EN) PREPROGRAMMED OVER-THE-AIR MARKETING RESEARCH SYSTEM
(FR) SYSTEME DE RECHERCHE DE MARKETING PREPROGRAMME A TRANSMISSION HE RTZIENNE
Abstract:
(EN) A preprogrammed over-the-air marketing research system (10) includes transmission facilities (14) for delivering a regularly scheduled television signal and a low power, microwave transmitter (24) or satellite transponder (26) for delivering a special over-the-air television signal, including substitute programming to cooperating households (16, 20). Each household (16, 20) has an antenna (22) for receiving the special television signal, a down converter (56) and a television control unit (58) that includes a small household stored program computer (64). The computer (64) receives in advance and stores a substitute programming schedule and other instructions for a broad-cast period from a command and control computer (12), records the "on-off" condition of the television receiver (50) and the channel being watched, and controls the condition of a three-way switch (62) that enables members of a particular household (16, 20) to view the normal television signal or substitute programming from the special television signal or text or music from the computer (64) in accordance with the stored schedule. In this manner, the computer (12) establishes test panels consisting of one or more cooperating households (16, 20) in advance by instructions transmitted to each computer (64) by the computer (12). Response of cooperating households (16, 20) to marketing research test may be obtained from automatic household purchasing response apparatus (30) installed in each cooperating household (16, 20) or from cooperating retail stores and are transmitted to the computer (12) for analysis.
(FR) Un système de recherche de marketing préprogrammé à transmission hertzienne (10) comporte des installations de transmission (14) pour délivrer un signal de télévision programmé régulièrement et un transmetteur à micro-ondes de faible puissance (24) ou un répondeur satellite (26) pour délivrer un signal de télévision spécial à transmission hertzienne, comportant une programmation de remplacement pour les ménages coopérants (16, 20). Chaque ménage (16, 20) possède une antenne (22) pour recevoir le signal de télévision spécial, un téléconvertisseur (56) et une unité de commande de télévision (58) contenant un petit ordinateur domestique à programme mémorisé (64). L'ordinateur (64) reçoit à l'avance et mémorise une grille de programmation de remplacement et autres instructions pour une période de diffusion à partir d'un ordinateur de commande et de contrôle (12), enregistre la condition enclenchée-arrêtée du récepteur de télévision (50) et le canal en train d'être regardé, et commande la condition d'un commutateur à trois voies (62) permettant aux membres d'un ménage particulier (16, 20) de regarder le signal de télévision normal ou la programmation de remplacement à partir du signal de télévision spécial ou du texte ou de la musique provenant de l'ordinateur (64) conformément au programme mémorisé. De cette manière, l'ordinateur (12) établit des panneaux de tests formés d'un ou de plusieurs ménages coopérant (16, 20) à l'avance par des instructions transmises à chaque ordinateur (64) par l'ordinateur (12). Les réponses des ménages coopérants (16, 20) aux tests de recherche de marketing peuvent être obtenues à partir de l'appareil de réponse d'achat automatique pour ménage (30) installé dans chaque ménage coopérant (16, 20) ou à partir de magasins de détail coopérants et sont transmises à l'ordinateur (12) à des fins d'analyses.
Designated States: AU, JP, KP
European Patent Office (AT, BE, CH, DE, FR, GB, LU, NL, SE)
Publication Language: English (EN)
Filing Language: English (EN)
Also published as:
EP0177512AU1985039933