Please wait...
Please let us know your thoughts on PATENTSCOPE or tell us what you feel is missing or how we could improve it.
An information processing apparatus allows a user to easily find information about search targets which the user is likely to desire. Pieces of information about a plurality of searched search targets displayed as a search result include attribute values of search targets. The information processing apparatus specifies information selected by the user from displayed information, and compares an attribute value of a selected search target, with attribute values of search targets associated with display rankings which are higher than a display ranking of the selected search target associated with the specified information. When the attribute value of the selected search target is more advantageous for the user, the information processing apparatus performs control such that information about search targets whose attribute values are more advantageous for the user than that of the selected search target changes to a display mode which is more easily visually checked than the information about search targets whose attribute values are more disadvantageous for the user than that of the selected search target.