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Aspects of the present disclosure are directed to providing a rich content experience based on information received from unstructured content. A plurality of information items may be obtained from a plurality of data source, where each information item includes unstructured content. The plurality of information items may be provided to a trained machine learning model, where the model is trained with training data that includes information items and corresponding labeled entities for a plurality of historical events. In examples, a formatted request may be received, where the formatted request is associated with one or more labeled entities associated with the trained machine learning model. The trained machine learning model may identify multiple entities from the unstructured content based on the formatted request associated with the one or more labeled entities. In examples, each identified entity of the multiple identified entities is stored as structured content responsive to the formatted request.