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Techniques for community-based spend analysis in a software as a service computing environment are disclosed. The techniques leverage information available about community spend to provide new insights into a particular customer's spend. The new insights result from using a trained deep learning classifier to classify spend data lines from both the community of customers and the particular customer in standard spend categories. The spend data lines may be from invoices, requisitions and purchase orders, for example. According to some of the techniques, after classifying the spend data lines in standard spend categories, a highly accurate community-based comparison between spend of the community versus spend of the particular customer in one or more particular standard spend categories is provided in a graphical user interface.