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1. (US20180349974) SYSTEM AND METHOD FOR PRESENTING PRODUCT-SPECIFIC CONTENT ON A CLIENT DEVICE BASED ON A SCANNED BARCODE

Office : United States of America
Application Number: 15778903 Application Date: 15.11.2016
Publication Number: 20180349974 Publication Date: 06.12.2018
Publication Kind : A1
Prior PCT appl.: Application Number:PCTUS2016062092 ; Publication Number: Click to see the data
IPC:
G06Q 30/06
G06K 19/06
G06K 7/14
G06F 17/30
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
06
Buying, selling or leasing transactions
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
K
RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
19
Record carriers for use with machines and with at least a part designed to carry digital markings
06
characterised by the kind of the digital marking, e.g. shape, nature, code
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
K
RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
7
Methods or arrangements for sensing record carriers
10
by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
14
using light without selection of wavelength, e.g. sensing reflected white light
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
CPC:
G06F 17/30879
G06K 19/06037
G06K 2007/10504
G06K 7/1417
G06Q 30/0623
Applicants: Merck, Sharp & Dohme Corp.
Merck Sharp & Dohme Corp.
Inventors: Debashis DUTTA
Ifat SCHILLER
Priority Data:
Title: (EN) SYSTEM AND METHOD FOR PRESENTING PRODUCT-SPECIFIC CONTENT ON A CLIENT DEVICE BASED ON A SCANNED BARCODE
Abstract: front page image
(EN)

A system and method for presenting product-specific content on a client device, such as a smart cellphone, tablet, or laptop computer, based on a scanned DataMatrix barcode. A DataMatrix barcode is read by an optical scanner attached to the client device and an application recognizes and parses the data encoded in the DataMatrix barcode to obtain a unique alphanumeric identifier. The unique identifier is transmitted to a digital content server via a data communications network and used by the digital content server to retrieve product-specific content created and maintained on the digital content server by a content management system. The product-specific content, if found on the server, is transmitted to the client device and presented on an output device in accordance with a predefined presentation template.


Also published as:
EP3391324BR112018012739WO/2017/112132