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1. (US20180338189) SEQUENTIAL DELIVERY OF ADVERTISING CONTENT ACROSS MEDIA DEVICES

Application Number: 15985639 Application Date: 21.05.2018
Publication Number: 20180338189 Publication Date: 22.11.2018
Publication Kind : A1
IPC:
H04N 21/81
H04N 21/845
H04N 21/45
H04N 21/442
H04N 21/44
H04N 21/414
G06Q 30/02
H04N 21/41
H04N 21/258
H04N 21/2668
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
80
Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
81
Monomedia components thereof
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
80
Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
83
Generation or processing of protective or descriptive data associated with content; Content structuring
845
Structuring of content, e.g. decomposing content into time segments
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
45
Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies or resolving scheduling conflicts
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
43
Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronizing decoder's clock; Client middleware
442
Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
43
Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronizing decoder's clock; Client middleware
44
Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to MPEG-4 scene graphs
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
41
Structure of client; Structure of client peripherals
414
Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
41
Structure of client; Structure of client peripherals
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25
Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
258
Client or end-user data management, e.g. managing client capabilities, user preferences or demographics or processing of multiple end-users preferences to derive collaborative data
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25
Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
266
Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system or merging a VOD unicast channel into a multicast channel
2668
Creating a channel for a dedicated end-user group, e.g. by inserting targeted commercials into a video stream based on end-user profiles
CPC:
G06Q 30/0251
G06Q 30/0275
H04N 21/25866
H04N 21/25883
H04N 21/25891
H04N 21/2668
H04N 21/4126
H04N 21/41407
H04N 21/44016
H04N 21/44222
H04N 21/4532
H04N 21/812
H04N 21/8456
Applicants: VideoAmp, Inc.
Inventors: Debajyoti Ray
Ross McCray
David Gullo
Jay Prasad
Priority Data:
Title: (EN) SEQUENTIAL DELIVERY OF ADVERTISING CONTENT ACROSS MEDIA DEVICES
Abstract: front page image
(EN)

The technology relates to sequential or tailored delivery of advertising content across a plurality of media conduits. The invention achieves sequential story telling for advertising campaigns in place of single-series advertising, by delivering over a period of several sessions on a variety of devices. An advertiser can air a campaign on a consumer individual's cell phone device, continue the second portion of the campaign via a desktop browser session, and conclude with the third portion of the campaign on the individual's OTT device. The technology provides advanced controls over targeting and scheduling with high precision.