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A longitudinal channel with increased holding strength, configured for use as an anchoring element for an anchor used in supporting objects on a substrate and a method for the production thereof and an anchor. The channel has a generally U-shaped axial cross section in at least a portion thereof with, the U-shaped cross section being comprised of longitudinal side walls and a longitudinal base connection between the side walls. The side walls have free edges configured for holding contact with the substrate. A portion of the free edges of the channel are covered with a planar continuous surface material which is co-extensive with non-covered free edges whereby the planar continuous surface material and the free edges provide a planar holding surface with greater surface area than that of the free edges alone for the increased holding strength.