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1. US20140208226 - Cognitive load assessment for digital documents

Office
United States of America
Application Number 13995514
Application Date 30.12.2011
Publication Number 20140208226
Publication Date 24.07.2014
Grant Number 10108316
Grant Date 23.10.2018
Publication Kind B2
IPC
G06F 3/0481
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10Administration; Management
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30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
A61B 2503/24
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61MEDICAL OR VETERINARY SCIENCE; HYGIENE
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AHUMAN NECESSITIES
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G06F 17/30905
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GPHYSICS
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FELECTRIC DIGITAL DATA PROCESSING
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01Input arrangements or combined input and output arrangements for interaction between user and computer
011Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
013Eye tracking input arrangements
Applicants Kenton M. Lyons
Intel Corporation
Inventors Kenton M. Lyons
Agents Trop, Pruner & Hu, P.C.
Title
(EN) Cognitive load assessment for digital documents
Abstract
(EN)

An embodiment of the invention includes a system that tracks a user's pupillary response to content located on a web page. The system then determines a cognitive load for the user that is based on the measured response. Cognitive load refers to the total amount of mental activity imposed on working memory in any one instant. Further, the system may aggregate the cognitive load data for one user over time, for many different users, and/or for many different users over time. The cognitive load may be determined for different portions of a displayed page, such as a document object model (DOM) included on the page. The cognitive load may be specified for different elements that make up the DOM. Also, cognitive load may be apportioned over several different DOM elements at one moment in time or over a period of time. Other embodiments are described herein.