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1. (KR1020080043764) METHODS AND APPARATUS FOR A STATISTICAL SYSTEM FOR TARGETING ADVERTISEMENTS

Office : Republic of Korea
Application Number: 1020087001722 Application Date: 22.01.2008
Publication Number: 1020080043764 Publication Date: 19.05.2008
Publication Kind : A
IPC:
G06F 17/30
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
CPC:
G06Q 30/02
Applicants: CHOICESTREAM, INC.
Inventors: PATEL JAYENDU S.
GOPINATH DINESH
Priority Data: 2005 694661 28.06.2005 US
Title: (EN) METHODS AND APPARATUS FOR A STATISTICAL SYSTEM FOR TARGETING ADVERTISEMENTS
Abstract: front page image
(EN) A system examines a user profile based on a knowledge associated with a user. The system examines a content context profile associated with a type of application and an application environment. The system examines an advertisement profile associated with a plurality of advertisements that include a plurality of attributes. The system then conditionally selects at least one preferred advertisement from the plurality of advertisements for presentation to the user. The at least one preferred advertisement is selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile. ┬ęKIPO&WIPO 2008
Also published as:
IL188391EP1896958JP2008545200CA2613200IN237/KOLNP/2008WO/2007/002859